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Introduction of boutique coffee brand culture Nestl é Coffee Company

Published: 2026-04-04 Author: World Gafei

Last Updated: 2026/04/04, Nestle, headquartered in Nestle Group in Switzerland, is the largest food company in the world and has a long history in China. For a century, Chinese consumers have known and trusted the Nestle brand because Nestl é opened its first sales office in China in Shanghai as early as 1908 in the last century. Nestl é was one of the first foreign businessmen to enter China.

Nestle, headquartered in Nestle Group in Switzerland, is the largest food company in the world and has a long history in China. For a century, Chinese consumers have known and trusted the Nestle brand because Nestl é opened its first sales office in China in Shanghai as early as 1908 in the last century. Nestl é is one of the first foreign businessmen to enter China and has a firm commitment to China. In the early 1980s, Nestl é began talks with the Chinese government to invest in and build a factory in China, and transfer its world-class know-how and rich expertise in nutrition and food processing to China. In 1990, Nestl é opened its first joint venture factory in Chinese mainland, and has since built a number of factories. Nestl é has helped China save a lot of foreign exchange by using local raw materials to produce equally high-quality food locally instead of imported products. Ninety-nine per cent of the products Nestl é sells on Chinese mainland are made locally.

In the past 17 years, Nestl é's direct investment in Greater China from Switzerland has totaled 7 billion yuan.

Nestle Coffee LOGO design is full of warmth, hope and other charm. With the original coffee color as the background, it embodies the unique color of coffee; it is embellished with white and special letters to give people a unique fragrance and warmth of milk; with a round shape, it embodies the feeling of smoothness and delicacy, like coffee in the mouth. These flavors blend together, like a strong fragrance pulling my mind, it seems to let me share dreams and hopes, as long as you want to always have the light of "Nestle Coffee" to guide you. A cup of Nestle is refreshing and delicious. Trust my taste, Nestle you and I common choice.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。