Introduction to the Brand Culture of Fine Coffee
Aiyi Group is the only partner of Starbucks in the Asia-Pacific region, a national key leading enterprise in agricultural industrialization, an advanced leading enterprise in promoting the industrialization of agriculture with Yunnan plateau characteristics, the first national top ten model enterprises for agriculture, rural areas and farmers in CCTV, and won the nomination Award of Yunnan Provincial Governor Award in 2010. The group's brands Aiguo Manor Coffee and Aishi Beef have all passed organic certification.
Love exists because it loves you.
Aidan Group is a national key leading group of agricultural industrialization, Starbucks' only partner in the Asia-Pacific region, and an advanced leading enterprise to promote the industrialization of characteristic agriculture in Yunnan Plateau. It has built a green economic industrial chain with the characteristics of Aiju and made great efforts to build the brand of Aiji Manor.
Aiyi always adheres to the management concept of "equal emphasis on development and protection", and adopts the operation mode of "government leading + enterprise operation + scientific and technological support + peasant household participation" to carry out coffee planting management. The original vegetation is retained in the vegetation area, while Leucaena leucocephala, Phoenix tree, camphor, wild plantain and rubber tree are planted in the barren mountain and wasteland area, so as to increase the biodiversity of the coffee base, provide a good ecological environment for coffee growth, and improve the quality and yield of coffee. At the same time, change the way of land use and improve the comprehensive utilization of land. Now it has built Aisha Coffee Manor and Aiman Nakata Coffee Manor, with a total area of 9070 mu.
Since 2011, we have cooperated with Starbucks Agronomy Center and Rejing Institute of Yunnan Academy of Agricultural Sciences, and successively introduced 33 improved coffee varieties, such as Kaddura, Villa Sarchi, Catuai, Catuai Regional, etc., and built a 2000 mu high-quality coffee provenance base using rainforest coffee planting model, and each variety is growing well.
In order to increase the economic income of local farmers and speed up the development of the coffee industry, since 2009, the company has provided 1 million high-quality coffee seedlings free of charge to support farmers to develop the coffee industry.
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Introduction of boutique coffee culture the latest introduction of Hougu Coffee Company
Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions. Hougu Coffee has a profound Chinese cultural heritage, absorbing the cultural traditions of Taoism and Confucianism. The meaning of Hougu comes from the moral Sutra, and the latter represents the king as the queen.
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Coffee shop | who says it's a coffee shop? it's obviously a western restaurant!
CO2 coffee in Xiamen in the past two years after the West Embankment appeared the second Coffee Street Qixing Road! But there is less scenery than Coffee Street, and there is no supercar here! CO2 Coffee Bar, it turns out that CO2 here does not mean carbon dioxide, but means that coffee fills people's lives like oxygen. Opened for more than a year, it almost gives everyone the impression that it is mainly coffee drinks and meals.
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