CAFFE PASCUCCI tells you why Italians don't drink American coffee.

Core tip: the fact that there is no Starbucks in Italy is old news all over the world. There is no standard answer to the difference between espresso and American coffee. To put it bluntly, it is the result of long-term living habits. But the Italians' obsession with the quality of coffee is unmatched.

The fact that there is no Starbucks in Italy is old news all over the world. There is no standard answer to the difference between espresso and American coffee. To put it bluntly, it is the result of long-term living habits. But the Italians' obsession with the quality of coffee is unmatched. The author once had the opportunity to serve the Italian boss. I needed to get up early every day and set off at the boss's hotel. There was a Starbucks nearby, so I bought a cup of Starbucks every day while drinking. Later, after getting acquainted, the boss saw that the author always drank Starbucks, so he said, "I'll give you this drink, so he took out a cup of Espresso from the house." The amateur coffee author drank it at that time, saying that it did not have the sour and astringent taste of single shot. The Italian boss said proudly that our coffee machines and coffee were all airlifted from Italy. We traveled all over the world, and we also traveled around the world with coffee and coffee machines. The author can only secretly marvel at the Italian's obsession with traditional espresso.

First of all, Italian coffee is the ancestor of American coffee, with a long history and deep-rooted feelings.

The place where coffee is drunk in Italy is called coffee bar, and there are such bar all over the streets in Italy. Not only the taste is authentic, but the price is only 1/3 of that of American coffee. Before Starbucks, there was coffee bar in Italy. At that time, Americans did not know that coffee did not have to be drunk at the dinner table, and what Italy drank was not just the taste, but the deep-rooted culture. For Italians, bar is a place to make friends, chat, relax and relax. They don't need wifi, much less can they imagine drinking on the street with a large plastic cup of coffee. The reason why bar is not translated into a coffee shop is that unlike Starbucks, which is quieter and can seriously sit down and drink coffee, Italians drink at the bar of bar, and the decoration of bar is not very elegant, and it may be noisy. Bar in Italy is more humane than a standardized chain like Starbucks. The deep-rooted feelings of Italians towards their own culture, especially the food culture, cannot be shaken by American coffee.

CAFFE PASCUCCI's chief barista told us that American coffee is based on Italian coffee. "in the eyes of Italians, American coffee is a cup of water and a waste of coffee." In Italy, CAFFE PASCUCCI has existed for more than a century. From its inception in 1883 to the present, it has always been inherited and run by the PASCUCCI family. "We only supply high-quality coffee and sell it only in hotels, restaurants and cafes, not in supermarkets, because although the sales volume in supermarkets is large, the quality of coffee is generally very poor." The latest statistics show that there are more than 700 coffee bar,CAFFE PASCUCCI of different sizes in Italy ranking 13th in Italy. According to the global brand recognition of Italian coffee, CAFFE PASCUCCI ranks among the top five in the world, while according to the statistics of the number of personal brand coffee shops, the number of CAFFE PASCUCCI stores ranks first in the world.

The traditional Italian bar is mostly family-style cafes run by husband and wife, with a warm atmosphere and strong human feelings. On the basis of continuing this classical Italian tradition, CAFFE PASCUCCI enriches the functions of cafes, makes them large-scale and standardized, more in line with the interpersonal needs and consumption patterns of modern cities, and provides high-quality Italian coffee services for coffee lovers all over the world. CAFFE PASCUCCI now has more than 1500 stores in more than 50 countries around the world, including Russia, Japan, South Korea, India, the Arab Emirates and so on. "No matter which CAFFE PASCUCCI you enter, you can enjoy the same quality service and perfect Italian coffee."

Secondly, Italian coffee is a handicraft art.

Italian food is a high-end representative in Europe. If you sell Italian food in non-Italian countries, the price can go up immediately. Italian handmade ice cream and Italian pizza are all very famous Italian cuisine. For example, Italian pizzas are baked in a special oven, and there is no such thing as how many inches, and the area of the disk is the same.

Italian handmade cuisine is famous all over the world, including Italian handmade coffee. Handwork means no repetition, no mass production, and customization. CAFFE PASCUCCI baristas tell us that making traditional hand-made brocade coffee is a great pleasure for Italian baristas. They like to make different patterns for different guests, and each cup of coffee is unique. "in CAFFE PASCUCCI's store, many customers have been regular customers for many years, and the baristas in the store have become very good friends. Many people come to CAFFE PASCUCCI to report every morning in order to drink handmade coffee made by a barista. " On the basis of inheriting the traditional craftsmanship, CAFFE PASCUCCI's hand-drawn coffee has made many innovations and embodies the wisdom of successive baristas. It not only represents a superb craft, but also inherits the traditional Italian coffee culture. It is a symbol of typical Italian elegant life, Italian feeling and re-creation of beauty, and an ancient and fashionable artistic symbol.

Third, the deep-roasted coffee that Italians prefer is healthier.

If coffee roasting is divided into eight levels, the deepest eighth level of heavy roasting is called Italian roasting. Italian Espresso makes more use of the fifth and sixth levels of baking to produce the classic Italian full-bodied coffee taste. If you choose shallow roasted coffee beans to make Espresso, it will be very sour and completely lose its original essence.

The coffee made from deeply roasted coffee beans tastes so mellow that even Starbucks has to cater to people's preference for Italian coffee by introducing Italian roasted beans, which are roasted more deeply than concentrated roasted coffee, which is strong and sweet with a hint of smoky flavor. It is this deep-roasted coffee beans that produce the mellow taste coffee that is loved by Italians, which coincides with the warm genes in the Italian character.

Studies have found that coffee, which is easy to stimulate the production of stomach acid and cause stomach discomfort, is related to the roasting degree of coffee beans. After deep roasting of coffee, the active substance NMP (N-methylpyridinium) can reduce the production of gastric acid and reduce the irritation to the stomach. In November 2011, Professor Sumasha, Department of Nutrition and Physiology, University of Vienna, Austria, and Professor Thomas Hoffman, Technical University of Munich, Germany, studied coffee under different roasting conditions and found that NMP in coffee has antioxidant activity, which is only found in roasted coffee, but not in raw coffee beans. Different coffee beans and roasting methods have different irritations to the stomach. Deep-roasted coffee is milder to the stomach. Italian roasted coffee, French roasted coffee and other deep-roasted, low-caffeinated coffee stimulate stomach acid secretion less than ordinary roasted and light-roasted coffee. On the other hand, American coffee is mainly roasted lightly.

Italy is a country with so many coffee lovers that they can't even stand a company that drinks shoddy coffee. Italians are even dismissive of the coffee in the hotel and would rather go to their favorite coffee bar. In Italy, drinking coffee is a very important and daily thing, just like Chinese people drink tea. As a result, Italians do not agree with the mass production and quick way of American coffee, believing that it destroys the original meaning of coffee and cannot make a good cup of coffee. Italian coffee pays more attention to kung fu, so Espresso is also known as "kung fu coffee".

As a classic Italian coffee brand that has lasted for more than a century, CAFFE PASCUCCI represents the authentic Italian coffee culture. It not only enjoys a high reputation in Europe and the United States, but also is highly respected by Asian coffee lovers. In Korea and Japan, CAFFE PASCUCCI has hundreds of stores, and it is also a famous filming venue for Korean movies and TV dramas. The once popular Asian idol drama "ladder of Heaven" was filmed in CAFFE PASCUCCI in Seoul. Now the coffee shop has become a pilgrimage destination for fans. As CAFFE PASCUCCI's famous slogan: "A perfect to start your day." As the saying goes, "perfect a cup of coffee to the last sip" is the belief of the PASCUCCI family. "wherever you are in the world, as long as you walk into the CAFFE PASCUCCI store, the coffee quality, experience and service you enjoy are the same and unparalleled."

Source: win the business network