Starbucks Christmas marketing is to bring coffee to American soldiers and feel the warmth of the heart during the Spring Festival.
Christmas is coming, but for those American soldiers stationed outside, the holiday may not mean much. Recently, however, Starbucks announced that it would raise $450000 for USO, a nonprofit that has close ties to American soldiers, and that it would provide large quantities of VIA instant coffee for free. Just last month, on Veterans Day (November 11), Starbucks donated $5 from the total price of each special star card to USO's USO Transtition 360project team, which works to help veterans better integrate into society.
USO is an American non-profit organization founded during World War II (1941). Its main job is to provide support to active and retired American soldiers. It is not part of the federal government, but it is by far the best service for military personnel. With regard to the cooperation between the two sides, Matt Kress, Starbucks' head of military affairs, said that Starbucks and USO have a conceptual agreement. As an American catering giant, it also sounds touching to let American soldiers scattered overseas have a cup of Starbucks and smell their hometown.
In fact, Howard Schultz, CEO of Starbucks, has always been a businessman with a lot of views on American society and politics. There was even news this year that Schultz was going to run for president of the United States in 2016, but Schultz himself later denied the news in an article in the New York Times. In 2014, Schultz co-authored a book about veterans, "For Love of Country," with Rajiv Chandrasekaran, a former Washington Post correspondent in Iraq, and later set up a follow-up reporting and documentary media studio, which had previously been broadcast and tested in stores.
In the Christmas season when commercials are coming, Starbucks uses such a corporate social responsibility approach to increase its exposure. In the final analysis, this is also a kind of marketing, which is quite consistent with its national brand positioning.
Source: curiosity Daily
- Prev
Appreciation | drink coffee into a beautiful scenery and feel the romantic artistic beauty of coffee.
Victoria Siemer, a designer from Brooklyn, works in a surrealist style. She is often inspired to deal with photography in an unusual way, showing unusual artistic beauty. The daily life of a clever designer is certainly different from that of others. In the daily life of ordinary people, get up early in the morning to make a cup of coffee, refreshing and refreshing, and then start
- Next
Japanese media: Chinese young people are fastidious about extravagance and like to go to fashionable cafes to pursue high-priced beauty
For these petty bourgeoisie, going to a fashionable coffee shop has become a typical behavior to show their light extravagance. Japanese media reported on December 13 that competition among Chinese coffee shop chains is becoming increasingly fierce. Starbucks Coffee of the United States, the world's largest coffee shop chain, has proposed to open 3400 stores in China by 2019, which will become the country with the largest number of Starbucks overseas stores. Japanese book
Related
- Fruit porridge?! Chabaidao launches "Solid Poplar Branch Ganlu"
- Come with the earth! Lucky publicly announced that it will return to the United States for listing!
- A museum in Beijing launches cockroach coffee! Netizen: Don't come over!!!
- Fierce conflict! Customers and Zus Coffee clerk throw coffee at each other?!
- How long can coffee beans last after being ground into powder? How long is the shelf life of coffee powder? How to store coffee beans after being ground into powder? How many days is the flavor appreciation period for a single coffee powder?
- Note that this habit can easily make your coffee less delicious! Why is it easy to block up the water when making coffee by hand? What is the problem with uneven steaming and extraction in making coffee?
- What is the three-hand tempering method? How to make espresso quickly? What are the tips for making espresso parameters?
- What is the reason why the coffee grease in the mocha pot dissipates so quickly? What is the difference between mocha pot coffee and espresso? Is the coffee brewed in the mocha pot Espresso?
- How to solve the problem if the coffee foam is thickened or layered? What does pre-fusion of coffee flowers mean? How to make a cappuccino coffee pot with flowers?
- "Never seen anyone use it before"?! Why doesn't Starbucks take the initiative to provide store cups?