10 Corso Como the world's first fashion design concept store, cafe, restaurant brand design
10 Corso Como-- the world's first fashion design concept store was founded in 1990 and has maintained great creativity and influence since its inception. 10 Corso Como is the original inspiration of Carla Sozzani. Her vision is to bring cutting-edge fashion trends, art, music, design and food under one roof.
10 Corso Como was founded in Milan in 1990, named after the address of its old factory covering an area of 1200 square meters. Originally conceived as a gallery called Galleria Carla Sozzani, it gradually developed into a combination of coffee shops, bookstores, innovative fashions and designs, and all fashionable places that reflect today's way of life, providing customers and visitors with the opportunity to meet and exchange different cultures, ideas and experiences. 10 Corso Como is so unique and enlightening. Today, in addition to the main store in Milan, it can also be found in Seoul, Tokyo and Shanghai.
The overall concept of 10 Corso Como is constantly evolving, and its core pillars are innovation and experience. From galleries to bookstores, from designer just-in-time boutiques to restaurants and coffee shops, visitors are free to experience all aspects of today's lifestyle. The vision of becoming a fashion pioneer permeates every aspect of 10 Corso Como.
From Fashion to Design
The center of 10 Corso Como DNA is authority and fashion. Its carefully selected brands range from trendy brands such as Alaia and Maison Martin Margiela to top brands such as Fendi, Chloe and Jil Sander, as well as some new hot brands such as Carven. The boutique on display in the store is changed once a month, and it is almost like a gallery-like clothing showroom. Similarly, the store's emphasis on hand-picked designs and household items is also a feature of the store, the most eye-catching of which are the two Italian brands Fornasetti and Alessi.
Through exclusive cooperation with designers and frequent art exhibitions, 10 Corso Como has really become an art space with great vitality and creativity.
10 Corso Como representative visual experience
The 10 Corso Como black and white logo was designed by legendary American artist Kris Ruhs. In the past two decades, this playful and lively 10 Corso Como logo has developed into a unique global well-known brand. 10 Corso Como products cover all areas of today's life, including fashion, lifestyle, design, books, music and food products constitute the unique logo of 10 Corso Como.
10 Corso Como has worked with many world-famous brands to create co-branded products, which is regarded as the epitome of design and fashion style. Its partner brands include Comme des Gar ç ons, Moncler, Swarovski, Paul Smith, Maison Martin Margiela and Charles Philip, but these are just a few of them.
Go beyond fashion
The core of 10 Corso Como is constant commitment to creation and exploration. Each 10 Corso Como store has an exhibition space, "Galleria", which focuses on art, photography, design and architecture. Galleria in 10 Corso Como stores around the world has held more than 200 exhibitions.
These exhibitions often show unpublished masterpieces by epoch-making artists and photographers, including works by Helmut Newton, Annie Leibovitz, Bruce Weber, Bert Stern, Sarah Moon, Paolo Roversi and David Bailey.
Some iconic figures in the fashion world have also exhibited at 10 Corso Como, such as Pierre Cardin, court è ges, Paco Rabanne, Zandra Rhodes and Martin Margiela.
10 Corso Como Bookstore presents you with a series of the latest or most classic selected books on art, architecture, design, graphic art and fashion, most of which are photography collections. Here people linger, accidentally indulge in so many fine books.
Coffee shops and restaurants
10 Corso Como is also famous for its coffee shops and restaurants, attracting customers. The lively restaurant atmosphere provides customers with a variety of mouthwatering Italian cuisine, including seafood, meat and spaghetti, with a variety of salads and tasty cocktails. This will be an ideal landmark for you to enjoy an aperitif before dinner.
Source: YOKA Men's Network
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