2016 Shanghai Dairy & Beverage Expo: Dates, Venue & Key Facts

If you're looking for hard facts about the 2016 Shanghai Dairy & Beverage Industry Exhibition—when it was held, where, who attended, and what was showcased—this is your guide. This wasn’t just another local trade fair. It was one of Asia’s largest gatherings of dairy and beverage professionals, bringing together global suppliers, buyers, and industry leaders under one roof.

In June 2016, over 50,000 visitors attended the 15th China Dairy & Beverage Industry Exhibition at the Shanghai New International Expo Centre. The event covered 32,000 square metres and hosted nearly 400 exhibitors from more than 20 countries. Ninety-two percent of attendees and exhibitors reported satisfaction with the event’s outcomes.

What Was the 2016 Shanghai Dairy & Beverage Industry Exhibition?

The 2016 Shanghai Dairy & Beverage Industry Exhibition—also known as CXRV CHINA 2016—was the 15th edition of Asia’s premier trade event dedicated to the dairy and beverage sectors. It served as a hub for product launches, business matchmaking, technology sharing, and industry discussions. Running from June 14 to 16, 2016, at the Shanghai New International Expo Centre, the show aimed to showcase innovation and foster collaboration across the global dairy and beverage supply chains.

Key Details: Date, Location, Size & Attendance

The exhibition took place over three days: June 14–16, 2016. It was hosted at the Shanghai New International Expo Centre, one of the city’s largest convention spaces. The total exhibition area spanned 32,000 square metres. Organisers expected around 50,000 professional visitors, and feedback showed that 92% of both exhibitors and attendees were satisfied with the event’s value and networking opportunities.

Organisers, Supporters & Exhibiting Sectors

The event was organised by the Dairy Beverage Industry Exhibition Organising Committee. It was supported by leading Chinese industry bodies, including the China Food Industry Association, China Beverage Industry Association, China Dairy Industry Association, China Alcoholic Drinks Association, China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products, China Food Machinery & Packaging Machinery Industry Association, Shanghai Food Industry Association, and Shanghai Packaging Technology Association.

The exhibition was divided into several specialised zones:

• Dairy Products Zone: Featured liquid milk, yogurt, infant formula, cheese, butter, ice cream, functional drinks, and various dairy ingredients and additives.
• Dairy Farming & Equipment Zone: Showcased breeding, milking systems, feed, manure processing, pasture management, and cold chain logistics for fresh milk.
• Dairy Processing Technology Zone: Included equipment for pasteurisation, homogenisation, fermentation, separation, packaging, and storage, along with production lines and processing additives.

Exhibition Format & Objectives

The event combined multiple functions in one venue: product displays, technical seminars, business matchmaking, investment attraction, and on-site procurement. It was designed to help companies find partners, enter new markets, and explore the latest industry technologies. With strong backing from industry associations and international participation, it became a key annual meeting point for the dairy and beverage sectors.

Why Attend? What Made This Event Stand Out?

Several factors set the 2016 exhibition apart:

• It attracted exhibitors and buyers from over 20 countries, making it truly international.
• More than 400 companies displayed their products and innovations.
• It offered direct face-to-face networking between producers and suppliers.
• Strong media coverage from over 100 domestic and international outlets ensured wide visibility.
• Support from major industry associations lent credibility and drew in high-level participation.
• The organisers utilised a professional database of 500,000+ contacts to ensure quality attendance.

Special Events & Conferences

Alongside exhibitions, several high-profile forums and conferences took place:

• 2016 China Food Safety Assurance Industry Forum
• China Dairy & Beverage Development Summit
• 2016 China Dairy & Beverage Industry New Technology Promotion Conference

These sessions provided insights into regulatory trends, technological advances, and market strategies, attracting professionals interested in the latest industry developments.

Exhibitor Costs & Booth Options

Participation fees varied based on company type and booth selection:

Additional options included:

• Product Presentation Sessions: RMB 9,800 per 30-minute slot

Booth configurations:

• Standard Booth: Includes 3 walls, company sign, consultation desk, 2 chairs, carpet, power outlet, and lighting.
• Premium Booth: Enhanced setup with taller panels, bilingual signage, more furniture, extra lighting, decor, and flooring.
• Raw Space : Bare space (minimum 36m²) with basic security and cleaning.

Note: Booths with openings on two sides incur a 20% surcharge. Allocation follows a “first applied, first paid, first confirmed” rule.

Marketing & Sponsorship Opportunities

The event offered extensive promotional packages for sponsors, including:

• Coverage in the official event directory (with pricing for different ad placements)
• Premium visibility options such as exclusive sponsorship, premium booth locations, conference speaking slots, and media interviews

Directory Advertising Rates:

• Cover: RMB 25,000
• Inside Front Cover: RMB 15,000
• Inside Back Cover: RMB 20,000
• Back Cover: RMB 20,000
• Front Page: RMB 12,000
• Second Cover: RMB 10,000
• Full-page Colour: RMB 6,000

How to Exhibit: Application Process

Companies could apply by requesting a floor plan and application form from the organising committee. After submitting a completed and stamped contract, exhibitors would receive confirmation and a booth assignment based on the “first come, first served” principle.

Contact Information

For booth reservations or further details about CXRV CHINA 2016:

• Address: 78 Caobao Road, Xuhui District, Shanghai, China, 200235
• Contact: Zhang Hao
• Phone: 15921897946
• Fax: (86-21) 54221039
• Email: 1561078256@qq.com
• QQ: 1561078256