2016 Shanghai Coffee Expo: Dates, Location & Key Details

If you’re looking to connect with top coffee suppliers, explore the latest equipment, or source beans and accessories for your café or business, the 2016 China (Shanghai) Coffee Exhibition is a must-attend event. But when and where is it? What can you expect, and who will be there? This guide gives you the essential facts you need before booking your trip.

The 16th China (Shanghai) Coffee Exhibition took place June 14–16, 2016, at the Shanghai New International Expo Centre (No. 2345 Longyang Road, Pudong). It brought together over 500 exhibitors from more than 20 countries and regions, alongside major industry associations and global coffee brands.

What Was the 2016 Shanghai Coffee Exhibition?

The 16th China (Shanghai) Coffee Exhibition was a major trade event focused on the coffee supply chain—from beans and equipment to retail solutions. Organized by the Shanghai International Coffee Exhibition Organizing Committee, it served as a hub for manufacturers, importers, baristas, café owners, and distributors seeking business connections and product sourcing in the Chinese and international markets.

Key Organizers and Supporting Bodies

The exhibition was backed by leading coffee and food industry organizations, including:

• Asian Coffee Association
• China Specialty Coffee Association
• Yunnan Coffee Industry Association
• T.C.A. Taiwan Coffee Association
• Guangzhou Coffee Industry Association
• Shanghai Food Association Coffee Professional Committee
• Starbucks China

The event was organized by the Shanghai International Coffee Exhibition Organizing Committee, ensuring strong industry representation and professional execution.

Exhibition Goals and Target Audience

This expo wasn’t just another trade show—it was designed as a one-stop sourcing and networking platform. Its goals included:

• Connecting suppliers with buyers from hotels, restaurants, cafés, bars, and retailers
• Showcasing coffee products, equipment, and services in one location
• Facilitating bulk purchasing and trade partnerships
• Offering insights into market trends and innovations

The target audience included importers, distributors, café and restaurant owners, hotel procurement managers, and retail buyers—all seeking efficient access to quality coffee products and solutions.

What Was on Offer at the Show?

The exhibition covered all aspects of the coffee business:

• Coffee & Coffee Products: green beans, roasted coffee, coffee drinks, coffee food products, and coffee blends
• Coffee Equipment: espresso machines, grinders, brewers, filtration systems, coffee makers, and accessories
• Roasting & Processing Tech: roasting machines, bean processing equipment, sorting and grinding tools
• Café Infrastructure: shop design services, café management software, and smart retail systems

Whether you were looking for beans, brewing gear, or store tech, the show had it under one roof.

Visitor Benefits and Networking

Over 10,000 buyers attended, with access to:

• One-on-one buyer-seller meetings
• Pre-arranged business matchmaking with targeted buyers
• Efficient networking with importers, exporters, and industry leaders
• On-site deal-making to save travel time and costs

The event’s business matchmaking service was especially praised for connecting exhibitors with qualified buyers in advance, streamlining the purchasing process.

Media and Promotional Reach

The show benefited from extensive media coverage, including:

• 100+ domestic and international media partners
• TV channels like Dragon TV, CCTV, and Shanghai Media Group
• Newspapers such as Xinmin Evening News and Oriental Morning Post
• Online platforms including Alibaba, China Food Industry Network, and many specialty coffee sites

This high-visibility environment helped brands gain exposure and connect with serious buyers and media representatives.

Major Co-Located Event

Running alongside the coffee expo was the 16th China International Food & Beverage Exhibition. In addition, the China Distributors & Retailers Marketing Summit took place, attracting retail giants like Carrefour, Metro, Walmart, Tesco, RT-Mart, and Lianhua. Last year, the event hosted 200 pre-scheduled buyer meetings—a testament to its role as a key business hub.

Exhibition Costs and Booth Options

Participation was structured around two main booth types:

Note: “Raw space” required exhibitors to supply their own furnishings and utilities.

How to Exhibit: Application Steps

1. Complete and submit the “Exhibitor Registration Form” by fax.
2. Pay 50% of the booth fee as a deposit (or full payment) to confirm your spot. Final balance due by May 1, 2016.
3. Receive the Exhibitor Manual with setup guidelines and required forms.
4. Booths allocated on a first-paid, first-served basis.

Exhibition Contact Information

For inquiries or to secure a booth:

• Address: No. 78 Caobao Road, Xuhui District, Shanghai, 200235, China
• Contact: Zhang Hao
• Phone: +86 159 2189 7946
• Fax: +86 21 5422 1039
• Email: 1561078256@qq.com
• QQ: 1561078256

Frequently Asked Questions

When and where was the 16th China (Shanghai) Coffee Exhibition held?

The 16th China (Shanghai) Coffee Exhibition took place June 14–16, 2016, at the Shanghai New International Expo Centre, located at No. 2345 Longyang Road, Pudong, Shanghai.

Who organized the 2016 Shanghai Coffee Exhibition?

The event was organized by the Shanghai International Coffee Exhibition Organizing Committee, with support from major industry groups including the Asian Coffee Association, China Specialty Coffee Association, Yunnan Coffee Industry Association, Taiwan Coffee Association (T.C.A.), and Starbucks China.

What kinds of companies exhibited at the show?

Over 500 companies from more than 20 countries exhibited, covering coffee beans, equipment, accessories, roasting technology, and café solutions. Both domestic and international brands were present.

How could visitors benefit from attending?

Visitors—including retailers, importers, café owners, and distributors—could meet suppliers, attend business matchmaking sessions, see new products, and negotiate deals all in one place, saving time and travel costs.

What were the booth options and prices?

There were standard booths (RMB 16,800 for domestic, USD 4,800 for foreign companies) and raw space options (from RMB 1,700/m² or USD 480/m²), with minimum sizes and different inclusions for each.

How could companies apply to exhibit?

Companies had to fill out an application form, pay a 50% deposit (or full fee) to confirm a booth, and submit required paperwork by deadlines, with final balance due by May 1, 2016.

Recommended FrontStreet Beans for Cafés and Roasters

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