2016 Shanghai Bakery Exhibition: Dates, Location & Details

If you’re looking for where China’s fast-growing baking industry gathered in 2016—including equipment suppliers, ingredient makers, and international brands—this is it. The 2016 Shanghai Bakery Exhibition was a major industry event aimed at showcasing the full supply chain from raw materials to retail, and it attracted participants from around the globe.

The 2016 Shanghai Bakery Exhibition took place June 14–16 at the Shanghai New International Expo Centre. Over 1,000 booths were planned, with exhibitors from more than 15 countries and regions including Argentina, Brazil, France, Germany, Japan, South Korea, Taiwan, Thailand, the USA, and others.

What Was the 2016 Shanghai Bakery Exhibition?

The 2016 Shanghai Bakery Exhibition was part of a broader trend seeing China’s baking sector grow at over 45% annually. With global baked goods markets projected to hit $44.7 billion by 2018, and China’s per capita biscuit consumption still far below Western levels, the show served as a key platform for both domestic and international businesses entering or expanding in the Chinese market.

Organized by the Baking Industry Exhibition Committee and supported by multiple local and international industry associations—including the China Food Industry Association, China Bakery Association, and International Food Packaging Association—the event highlighted the shift toward more concentrated, branded, and innovation-driven production across China’s fragmented baking industry. At the time, China had roughly 5,000 to 6,000 baking enterprises, most small-scale with limited technical capabilities.

Where and When Was It Held?

The exhibition took place at the Shanghai New International Expo Centre, a venue centrally located in one of China’s most economically developed cities. Shanghai’s per capita GDP was nearly $10,000, reflecting a consumer base with growing demand for convenient, high-quality baked goods and coffee-aligned lifestyle products. The dates were June 14–16, 2016.

Shanghai, being the most mature and highest-end baking market in mainland China, offered an ideal backdrop. The city was already a hub for post-Expo marketing strategies, cross-regional trade, branding efforts, and international cooperation. The event was positioned as the only professional autumn baking exhibition in Shanghai and played a role in building national baking culture.

Who Supported and Exhibited?

The exhibition received backing from multiple local and international business councils. Participating countries and regions included Argentina, Brazil, Canada, China, Hong Kong, Taiwan, France, Germany, Indonesia, Italy, Japan, South Korea, the Netherlands, New Zealand, Thailand, and the United States.

It covered the full baking supply chain: ingredients (including flour, butter, cream, pre-mixed powders, frozen dough, starch, fruit, nuts, and more), equipment (ovens, mixers, packaging machinery, dough preparation tools, coffee and espresso machines, and processing gear), packaging and design services, additives (like yeast, emulsifiers, flavours, preservatives), store fixtures, and even cake decoration supplies. Coffee, coffee machines, and processing equipment were also part of the show.

What Events and Activities Took Place?

Beyond exhibitions, the 2016 Shanghai Bakery Exhibition featured a wide range of activities:

• Awards and evaluations for mooncakes, bakeries, and equipment suppliers
• High-level association meetings and academic exchanges
• Technical and artistic competitions for bread, mooncake, and cake production
• Training sessions on bakery shop management, Mid-Autumn marketing, and more
• Packaging design competitions
• New product launch events

These sessions provided insights into trends, techniques, and innovations shaping the industry, and offered networking and learning opportunities for professionals across the baking and food sectors.

How Much Did It Cost to Exhibit?

Exhibitor fees varied based on company type and booth selection:

• Domestic companies: Standard booth RMB 13,800 (9m²), Image booth RMB 16,800 (9m²), Raw space RMB 1,300/m²
• Joint ventures: Standard booth RMB 16,800 (9m²), Image booth RMB 18,800 (9m²), Raw space RMB 1,500/m²
• Foreign companies: Standard booth USD 3,000 (9m²), Image booth USD 3,300 (9m²), Raw space USD 300/m²

Raw space required a minimum of 36m² and included basic services. Standard booths came with three walls, carpet, electricity, and lighting. Image booths offered enhanced branding features including extra furniture, decor, and more power outlets. Technical seminars were priced at RMB 9,800 per 30-minute session.

Booth allocation followed a first-come, first-served basis, with a 20% surcharge for double-faced booths.

What Were the Advertising Options?

The official show guidebook offered several advertising placements:

• Cover: RMB 25,000
• Inside front cover: RMB 15,000
• Inside back cover: RMB 20,000
• Back cover: RMB 20,000
• Second cover page: RMB 10,000
• Other colour pages: RMB 8,000

Which Media Partners Supported the Event?

The exhibition was promoted through a wide network of media partners, including major TV networks like CCTV and Dragon TV, newspapers such as the Shanghai Evening Post and Liberation Daily, and digital platforms including Alibaba Food, (HC360 Food Industry Network), Baidu, and numerous food industry websites. Specialty sites like (China Coffee Network) were also involved.

How Could You Exhibit or Attend?

To participate, interested parties were instructed to contact the organizing committee to obtain a floor plan and application form. After submitting the completed and stamped form (either faxed or scanned), applicants would receive confirmation and a booth assignment based on the first-come, first-served rule.

Frequently Asked Questions

When was the 2016 Shanghai Bakery Exhibition held?

The 2016 Shanghai Bakery Exhibition took place from June 14 to June 16, 2016.

Where was the 2016 Shanghai Bakery Exhibition held?

It was held at the Shanghai New International Expo Centre in Shanghai, China.

Which countries and regions participated in the 2016 Shanghai Bakery Exhibition?

Participating countries and regions included Argentina, Brazil, Canada, China, Hong Kong, Taiwan, France, Germany, Indonesia, Italy, Japan, South Korea, the Netherlands, New Zealand, Thailand, and the United States.

What kinds of companies exhibited at the 2016 Shanghai Bakery Exhibition?

Exhibitors covered the full baking industry supply chain: ingredient suppliers, equipment manufacturers, packaging providers, additive producers, coffee and coffee machine makers, and more.

How much did it cost to rent a booth at the 2016 Shanghai Bakery Exhibition?

Costs ranged from RMB 1,300/m² for raw space to RMB 16,800 for an image booth (9m²), with foreign exhibitors paying USD 3,000–3,300 for standard or image booths.