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Life's new "cooking" art, 3W's boutique coffee coffish on the market, coffee the third wave of trend

Published: 2025-12-27 Author: World Gafei

Last Updated: 2025/12/27, Near the end of the year, the urban rhythm stepped on the throttle again, and ushered in a new year in the top-like extreme rotation. Soon become the main theme, slow has become a kind of extravagant hope, slow life has become a refined, lean way of life. As a standard drink of slow life, recently, 3W's boutique coffee coffish has been newly launched, which has also attracted the attention of many young writers and artists.

Near the end of the year, the urban rhythm stepped on the throttle again, and ushered in a new year in the top-like extreme rotation. "Fast" has become the main theme, slow has become a kind of extravagant hope, and slow life has become a refined and lean way of life. As a standard drink of slow life, recently, 3W's boutique coffee coffish has been newly launched, which has also attracted the attention of many young artists. Now, after being tasted by many coffee fans, coffish has finally ushered in a full listing.

Born 3W, return to the original heart of a cup of coffee

As the first crowdfunding cafe in China, 3W Coffee has been carrying distinct Internet genes since its birth, so that 3W has become synonymous with Internet coffee. Now that 3W Cafe has opened eight branches across the country, behind the thriving cafes, people can't help but ask, how did the boutique coffee coffish, which is born out of 3W and has a distinct personality, be born?

Xu Shan, founder of 3W Cafe and coffish, said: "Entrepreneurship is the choice of the few, but the exquisite, boutique lifestyle can be owned by the majority. Coffish wants to reach the people who pursue the quality of life, have dreams, have a little petty bourgeoisie, in addition to the current travel, but also poetry and distance." And this is after five years, from the earliest 3W coffee to pull hook net, 3W communication, 3W incubator, 3W fund, 3W headhunter, Xu simply decided to return to the nature of coffee and make a boutique coffee.

Selected from all over the world, just for a lifestyle that doesn't make do with it.

Is there a kind of coffee that has the taste of freshly ground coffee and the convenience of instant coffee? coffish hanging ear coffee may be a good choice. Hanging-ear coffee is a popular form of coffee drinking in modern times. You don't need a professional coffee maker, you don't need complicated operations, and you don't have to go to the coffee shop. A simple combination of "water cup + hot water", wait 60 seconds to enjoy a cup of freshly ground coffee, and bad instant coffee said byebye.

In fact, coffish provides not only the experience of taste and quality, but also the fineness and fastidiousness of coffee beans. Song Yongcheng, chief quality officer of 3W Coffee CEO and Ziyu coffish, said: "Ziyu Coffish collects Arabica coffee beans from all over the world, imports them and selects them by hand to ensure the quality of coffee beans and the taste of coffee from the source. At the same time, Ziyu coffish is equipped with roasters with many years of experience and expertise to choose the most appropriate baking degree to interpret the best coffee flavor. "

It is understood that Ziyu coffish contains 5 flavors in a package, featuring a combination of Yega Chuefei, Brazil, Blue Mountain flavor, Manning and Mocha to enjoy a coffee trip around the world.

The new cooking skill of life: it may not be expensive, but it must be good.

What can you do in 60 seconds? Is the advertising time waiting for the title of the video site before the broadcast, the average speed of refreshing moments, and the cool three-step layup to complete a dunk? In fact, you can quietly cook a cup of freshly ground quality coffish for yourself in 60 seconds. Ziyu coffish hopes to advocate a new "cooking" art of life, even in the spare time of busy life, but also to better dote on themselves.

At present, coffish has also come to Tencent, lecherous salon and other corporate coffee experts to share the new "brewing" art of coffee. For many coffee fans who want to taste fresh, coffish boutique coffee can be ordered on the official account [Ziyu Coffee] on Wechat. You can enjoy the tasting price of a box of five bags of five different flavors for 59 yuan. In the future, it will be sold in Tmall, JD.com and other e-commerce channels.

"have 100 degrees of love, don't make do with 60 degrees", coffish, in the fast pace of the city, accompany each dream pursuer to live a life that will not make do with it.

Source: fashion China