How coffish Brings Third Wave Coffee to Busy Lives

In fast-moving cities, slowing down for a proper cup of coffee feels like a luxury. You crave the depth of freshly brewed coffee without the hassle of equipment or long queues. But is there a way to enjoy specialty-quality coffee—think bright Ethiopian acidity or smooth Brazilian body—without sacrificing your morning pace?

The answer is yes. coffish, a new premium drip coffee brand from 3W Coffee, lets you brew a cafe-quality cup in just 60 seconds with nothing more than hot water and a mug.

From 3W Coffee to coffish: A Return to Coffee’s Roots

Founded as China’s first crowdfunding coffee shop, 3W Coffee built its reputation on internet culture and rapid growth. With eight locations nationwide, it became synonymous with tech-world caffeine. But behind the scenes, founder Xu Dandan wanted to do more than serve office workers—he aimed to offer a refined coffee experience accessible to everyday seekers of quality living. After five years of building startups like Lagou and 3W incubators, Xu decided to focus on coffee itself. The result is coffish: a brand built for people who chase both dreams and better coffee.

What Is coffish? Global Single Origins in Every Cup

coffish is a line of premium drip bags designed for modern life. Each box contains five individually sealed drip filters, offering a rotating selection of five single-origin coffees: Yirgacheffe, Brazil, “Blue Mountain-style”, Mandheling, and Mocha. There’s no need for a coffee machine or barista skills—just hot water, a dripper, and 60 seconds. The goal: bring the clarity and care of specialty brewing to busy routines. The coffee is 100% imported Arabica, hand-sorted and roasted by experienced professionals to highlight each origin’s unique profile.

Why Drip Bags? Brewing That Fits Your Day

Unlike instant coffee, coffish preserves the sensory experience of freshly ground beans. Each drip bag is crafted from high-quality materials that regulate water flow, ensuring even extraction. The brand promotes a “new brewing art”—a way to reclaim mindful coffee moments in a hectic schedule. Whether at home, in the office, or on the go, you can enjoy the citrusy brightness of a Yirgacheffe or the nutty depth of a Brazilian bean, all without leaving your desk. The convenience doesn’t compromise quality; it enhances accessibility.

Inside the coffish Box: Five Single-Origin Profiles

Each coffish box includes five distinct single-origin drip bags:

• Yirgacheffe (from Ethiopia’s Gedeo Zone, 1900–2300m): Washed process, sourced from the Gedeb cooperative. Expect bright citrus, berry, lemon, green tea, and subtle sweetness reminiscent of sucrose.
• Brazil (from the Mogiana region, 1400–1950m): The featured Brazilian option uses Yellow Bourbon beans, processed through either medium-dark roast (for creamy sweetness and caramelized notes) or natural/dry process (delivering chocolate, peanut, and nutty richness).
• Mandheling (from Sumatra’s Sidamo region): Processed via wet-hulled (Giling Basah) method, this Indonesian classic shows bold spice, dark chocolate, and woody sweetness with low acidity.
• Mocha (flavour notes implied from traditional Yemeni profiles, though not explicitly detailed in the source): Often associated with winey acidity and complex spice, though the specific lot details remain unspecified.
• “Blue Mountain-style” (flavour cues suggested but not directly linked to Jamaica Blue Mountain): Positioned as a premium, balanced option, though exact origin details are not confirmed in the text.

These options let you explore global coffee regions without leaving your kitchen. The blend of light, medium, and dark profiles ensures there’s a brew for every palate.

How to Get coffish: Pricing and Availability

coffish launched after an early tasting phase with coffee enthusiasts. Currently, you can order a starter box—five drip bags (one of each origin)—for 59 RMB (about $60 USD) through the WeChat account []. Future availability will expand to platforms like Tmall and JD. The brand targets urban professionals, remote workers, and specialty coffee fans looking for quality on the go.

Frequently Asked Questions

What is coffish?

coffish is a line of premium single-origin drip coffee bags launched by 3W Coffee. Each box contains five individually sealed drip filters featuring Ethiopian Yirgacheffe, Brazilian beans, Mandheling, Mocha, and a “Blue Mountain-style” origin. Designed for quick brewing (just add hot water), it brings specialty coffee quality to busy lifestyles.

How do I brew coffish drip bags?

Brewing is simple: place a coffish drip bag in your mug, pour hot water (recommended 90–96°C), and let it steep for about 60 seconds. No machine, grinder, or paper filter is needed—the design controls brew time and extraction for balanced results.

Where can I buy coffish?

Currently, coffish is available through the WeChat account [] for 59 RMB per box of five drip bags. It will soon be sold on Tmall and JD as well. Look for future retail expansions.

What makes coffish different from instant coffee?

Unlike instant coffee, coffish uses 100% real single-origin Arabica beans, freshly roasted and hand-selected. It’s brewed via drip bags, preserving aroma, acidity, and flavour notes—similar to pour-over coffee—rather than using freeze-dried or powdered ingredients.

What flavours can I expect from the different coffish varieties?

The Yirgacheffe offers citrus, berry, and green tea notes; the Brazilian variety provides chocolate and nuttiness; Mandheling delivers spicy, woody, and dark chocolate tones; Mocha suggests winey complexity; and the Blue Mountain-style brings balance and smoothness. Exact flavour profiles depend on the specific origin batch.

Recommended FrontStreet Beans for Drip Lovers

For fans of coffish’s single-origin drip style, try FrontStreet’s Yirgacheffe from the Gedeb cooperative: bright citrus, berry, and green tea notes with a juicy body. Complement it with the Brazil Queen Manor Yellow Bourbon—medium-dark roasted for creamy sweetness with hints of caramel and nut. For deeper spice and chocolate tones, the Lintong Mandheling (wet-hulled) offers bold roasted notes with dark chocolate and woodsy sweetness. All three beans highlight the diverse profiles found in coffish’s lineup. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.