The brand culture of Hougu Coffee Company introduces the first local coffee product in China.

Hougu Coffee is the first local coffee brand in China. in addition, there are no other large-scale brands in China. Relying on the huge domestic consumer market and development potential, Hougu Coffee has good market development conditions.

Hougu Coffee has a profound Chinese cultural heritage and absorbs the cultural traditions of Taoism and Confucianism. The meaning of "Hougu" comes from the moral Sutra, "Hou" represents the king as the queen, and "Gu" represents the upper virtue as the valley. to sum up, the coffee industry is a noble and sustainable industry, and has the meaning of catching up from behind. Profound cultural connotation is the basis of the sustainable development of the brand.

On January 4, 2013, the China Trademark Network of the State Administration for Industry and Commerce released the news: the 16th of 27 well-known trademarks recognized by the Trademark Office in the trademark objection case shows that the "Hougu" coffee trademark registered by Dehong Hougu Coffee Co., Ltd. is recognized as a well-known trademark in China.

Yunnan Dehong Hougu Coffee is one of the subsidiaries of Dehong Hongtian Industrial Group, which is a private enterprise. It is the national key leading enterprise of agricultural industrialization (the only national key leading enterprise in the national coffee industry). The company is mainly engaged in the industrialization of coffee and rubber. The coffee planting base covers an area of more than 100,000 mu and is constantly expanding. The coffee demonstration base was rated as the "famous and excellent base of crops in the south subtropics" by the Ministry of Agriculture of China. Hougu Coffee has passed ISO9001;2000 certification. Coffee beans are exported to Europe and the United States, Central Asia and other countries. In particular, coffee produced in high-altitude mountains is loved by Starbucks Asia and Nestl é. Hougu coffee products are loved by consumers for their unique flavor and excellent quality. the products are sold to major cities throughout the country and exported to South Korea and other Asian countries, and have established good relations of cooperation with dealers at all levels. With the business philosophy of "pursuing excellent quality and providing sincere service", Yunnan Hougu Coffee Co., Ltd. provides consumers with high-quality and cheap coffee products and perfect sales services.

In 2008, Yunnan Hougu Coffee wrote to Nestl é China, announcing that it would cut the supply of coffee raw materials to Nestle. Hougu Coffee is making great efforts to build the Hougu brand, so that this "made in China" coffee brand will go to the world as soon as possible. As the only leading enterprise in China's coffee industry, Hougu Coffee Power, after more than 20 years of growth, has built and put into use China's largest instant coffee production line with an annual output of 3000 tons, with an annual output value of 150 million yuan. With the growth of Dehong Hougu Coffee strength, the development strategy of the enterprise has gone from simple raw material supply to the road of deep finishing. To enable farmers to achieve a real long-term long-term increase in income, so that Yunnan coffee industry, as well as China's industry to achieve a comprehensive upgrade. Coffee planting base Hougu has one of the top 1/3 coffee planting bases and resources in China.

Coffee processing and production of the country's largest instant powder production line, the world's third largest instant coffee distribution center.