From the successful counterattack of small street shops to 19 stores across the United States, the old man explained what persistence is.

Phil Jaber, founder of Philz Coffee

Phil-Jaber is a coffee man with great personality and cool spirit. He has caffeine in his blood and makes coffee, for a living and for happiness. Engaged in coffee for more than 20 years, do their own favorite coffee, do not easily bow to the market.

The facade of the earliest old store of Phili

In 2003, he owned a small street store named after himself, Philz-Coffee, in San Francisco's Mission district. Note: Mission is an area with a high concentration of coffee shops in the United States, and it is difficult to survive without a few brushes.) At the time, Phil probably didn't know how far the store could go. However, from the first day of opening the store, he always had his own "ideas and persistence".

As early as more than a decade ago, Phil insisted on turning Philz Coffee into a "slow" hand-made boutique cafe, adhering to the principle of "slow life" with the slogan "One Cup at a Time" (one cup at a time). This really felt like going against the trend in San Francisco, which was pursuing a fast pace at that time. But Phil insisted on going all the way.

Slogans are not chanted in vain

Guests can't drink Espresso (Italian concentrate), Lattes (latte) or Cappuccino (cappuccino) in his shop, but can only taste pure hand-made follicular coffee.

Philz coffee has a unique flavor, and the taste is completely separated from the machine and is done by hand. Phil is a master at mixing coffee beans. These flavors have been developed by Phil himself for 25 years and have a total of 80 flavors.

The biggest difference between "Philz-Coffee" and other coffee is not the taste of traditional coffee, but the taste of butter, nuts and caramel, which is super smooth. The coffee here is Blend-Coffee, a mixture of about two to seven different beans, plus mysterious cream and sweeteners. The coffee here is divided into three categories according to the taste, which is clear at a glance, and it is easy for customers to choose their favorite taste.

The signature drink in the store is a mint iced coffee (Mint Mojito Ice-Coffee). Because it is embellished with mint and mint leaves, it is very fresh and refreshing and is a favorite of many people.

Phil, who was born as a barista, attaches great importance to communication with customers. What should be given to the customer should never be a cold cup of coffee.

"the most friendly and humane cafe."

In his early years, he would listen carefully to the needs of customers behind the bar and adjust the proportion of milk and sugar accordingly. Each cup of Philz coffee is ordered before grinding the beans, after it is done, please have a taste, try to see if the taste is satisfied, adjust according to your needs, considerate to home. More than a decade later, no matter which "Philz-Coffee" store you enter, you can enjoy this service. Perhaps this is why "Philz-Coffee" has been rated as "the most friendly and user-friendly coffee shop" by TechCrunch in the United States.

Perhaps no one knows the importance of the barista behind the bar better than Phil himself-"the barista behind the bar is the greatest asset of the coffee shop." Philz-Coffee always adopts the advanced management method of the company to provide the best environment and platform for excellent baristas. It is hoped that all employees who have grown up from Philz-Coffee can carry forward their professional skills in the coffee industry and promote the development of the coffee industry together.

Phil himself is now retired and retired behind the scenes. However, his love of coffee has not abated, and he has spared no effort to promote coffee culture. As long as he has the opportunity, he often goes back to the store and says for himself that he makes coffee for customers himself, hoping that more people will have the opportunity to understand and learn about the hand-made coffee filter.

It is the greatest happiness of an old coffee man to communicate with customers and share the joy of coffee.

Source: coffee O2O