City dwellers are really good at playing the perfect combination of fashion and coffee.

Come to the bookstore to buy handiwork, drink coffee, come to the market to see a play

The acronym "you city people really know how to play" is used to describe bold and innovative actions.

Hangzhou city people who know how to play will not let the "endangered" bookstore "Go Die" easily! This year, the private independent bookstore in Hangzhou abandoned its previous single image and opened several new stores, gradually becoming a new place for leisure; foreign-style cafes naturally "know how to play", so that household shops that do not sell clothes are not good cafes; nothing is more fashionable than the rise of handmade works, which has directly led to the popularity of bazaars and frequent handmade activities in cafes. Even, the house girl also began to come out of the nest, tossing about a wide variety of handmade works.

Bookstore + coffee, bazaar + coffee, bazaar + drama. This year, the cross-border and mash-up in the business circle of Hangzhou have been particularly "slippery".

Bookstore +

You can borrow books here.

Buy coffee, accessories, succulent plants.

This year, Hangzhou has added several independent bookstores: Sisyver, a veteran independent bookstore from Guizhou, has opened two in West Lake Yintai City and Xiashalong Hutian Street; the local Yuntai Book House has also opened Hangzhou's second 24-hour bookstore on Pinghai Road, and even settled in Xiamen; and Xiaofeng Book House, which has become one of the cultural coordinates of Hangzhou, opened its 13th chain store in Linping after the new store.

In the face of the double attack of online shopping and Kindle, the survival of traditional bookstores does not seem to be as difficult as we thought. After all, because of the "cross-border" relationship, the bookstore has a long list of tags behind it, which also shows its ambition that it is not willing to be quiet.

"I heard that the environment of Yuntai is very fresh, there are a lot of books, and I can drink coffee. I come to hang out with my girlfriend on weekends." College student Momo said. Coffee and tea are sold here, as well as trinkets and souvenirs, and books can be sold or borrowed. Yuntai Book House is almost an alien existence in the industry, and it can be said to be the cross-border forerunner of the "book circle".

"We emphasize reading experience rather than passenger flow, so we must be people-oriented and give readers a comfortable service." LV bamboo shoots, one of Yuntai's seven bosses, said so. What is more "playable" is that Yuntai is also developing software to highly associate the offline physical store platform with online App to form a mobile Internet communication platform linked by reading. At that time, the offline platform to make coffee, cultural and creative products and books, the online platform to do reading recommendations and games, such a profitable way to support the operation of the entire platform, but also a bold exploration.

Also playing cross-border is Sisypho, who is famous for his petty bourgeois style. Not only did he create a coffee mash-up a few years ago, but his own "Vector Coffee" is very popular among readers. The self-run manual work area, retro world maps, original design bookmarks, books, and even succulent plants popular in recent years have firmly captured the favor of girls.

Xiaofeng Bookstore, a veteran private bookstore in Hangzhou, is also making use of its constant "twists and turns" to make the bookstore go on the road of leisure once again. Not long ago, Xiaofeng Bookstore, in conjunction with Waka Cafe, launched a crowdfunding library campaign of "exchanging one book for 1000 books". Readers can borrow any of these books and give away a cup of coffee for free throughout the year as long as they bring a book in exchange. Books thus flow, but also for the "old man" Xiaofeng injected new vitality.

Yuntai Book House

Coffee +

A clothing store that doesn't play with handmade work.

Not a good cafe.

"there are so many handmade works that every one of them wants to try." Tired of going to work day after day, the house girl Mingduo has almost run all the handmade coffee shops in Hangzhou this year. This phenomenon can be attributed to the coffee shops that "know how to play" and the growing trend of handwork.

In this year, the best coffee in the old factory building, the porcelain coffee in the north of the city, the one-way coffee on Mogan Mountain Road, the lotus coffee near the city station, and even the forerunner of the "mixed boundary" of clothing, home decoration, jewelry, and coffee-hype, have all won the attention of literary and artistic youth with various hand-made activities.

According to Lin Shiguan, the relevant person in charge of h+, since last year, the number of handmade brands of h+ cooperation has reached dozens, including commodity cooperation and activity cooperation, and has also developed a deep cooperation between stray Republic handmade leather goods and other handmade brand products and activities. "at the most recent event, it was considered that limited space only provided 35 experience places, but then the number of applicants and participants increased several times, and this model has also been copied to other platforms."

As one of the "platforms" of hand-made activities, Yixiang Coffee has also held handmade activities with far more participants than expected, and more deeply than h +, all handmade works held in Yixiang Coffee will be displayed or sold in the handicraft area on the second floor, floral, plant relief, tie-dyeing. According to careful calculation, at least nearly 50 handmade brands have settled in the store.

The number of brands is still growing, and the "forcing" is still rising. In the coming year, Mr.Ring, the British royal umbrella brand, will also enter a cafe in Hangzhou.

Bazaar shopkeeper

Bazaar +

There is a bazaar in Hangzhou every week.

"what are your plans for the weekend?"

"first go shopping in eac, then go to the West Lake Cultural Square Trojan Bazaar, and then go to the Hubin Yintai in77 bazaar. You can go all the way around."

The bazaar alone can enrich your weekend! At the beginning of the year, you must not have expected that this year's Hangzhou fair will be so popular. After a day's transition, you can often harvest a homemade handmade leather card bag, or a tie-dyed change wallet, a retro brooch, and get several handmade "skills" by the way.

This year, 20 of the most qualified eye bazaars were held in Jiangsu, Zhejiang and Shanghai, of which Hangzhou accounted for 11, of which the hottest one was held at Tianren Heyi gallery, with an astonishing achievement of "160stallholders, 5000 customers and 400000 sales".

The Kara bazaar also held more than 20 shows, the Amoy Bar Fair was held every other week, and the Trojan Horse Theater also held some interesting bazaars integrated with drama from time to time. At this frequency, there is at least one bazaar in Hangzhou every week.

"I often meet all kinds of people. Most of the stall owners take advantage of their interests and hobbies, and they all have their own jobs. They feel that the world is so big that they can try anything." Hu Hu, who often goes to the market, said.

Most of the craftsmen are "masters" who can play, so it is even more interesting to cross the boundary. In a retro city concentration at the Trojan Horse Theater, glamorous bosses in the workplace and all-powerful socialites in the social field played Cosplay one after another. "Cleopatra" and "Hepburn" used their belongings to set up stalls. The Eye Bazaar also teamed up with Yixiang Coffee and Goat Commune to hold a St. Nicholas Christmas party with drama, handwork and coffee.

"the temperament of the play is quite consistent with that of the handmade bazaar, both creative and bold." The little sauce who attended the party said.

"the bazaar was originally a way of life for weekend play, a distribution center for cultural dissemination, a place for people between the ages of 18 and 35 to share urban life, and equivalent to a distribution center for cultural dissemination." RED, head of the market with eyes, said.

(youth Times)