Illy Italian Brand Culture introduction illy Coffee latest introduction Best Coffee quality Award

Illy Coffee Co., Ltd. uses the unique flavor of 100% selected Arabica Arabica coffee beans, which are sold in individual packages to hotels, restaurants, homes and offices. Illy coffee is the number one brand used in restaurants, restaurants and bars in Italy, with a 7.5 per cent market share, while home use accounts for 30.3 per cent of the market. Every day, 3 million cups of illy coffee (illycaffe) are sold in Italy alone, while a staggering 6 million cups are sold worldwide. Every coffee bean has been tested by an electron spectrometer and there is no tolerance for any defects. Such efforts make illy the first coffee company in the world to obtain ISO9001 certification.

At the moment of the entrance, they tasted the rich and mellow taste of illy coffee, felt its deep and smooth flavor, and enjoyed the unique fun it gave. Illy coffee is difficult to sell in a variety of packaging styles, but its unique flavor made from 100% Elaraby beans never changes. There are 3 kilograms of bottled beans for catering, specially designed coffee bags (E.S.E. Pod) for personal and office use, and 125g and 250g cans for household use. The packaging and usage of illy coffee may be different, but the quality remains the same; it is unique, rare and incomparable.

The quality assurance of illy coffee comes from the careful selection of coffee beans. Coffee beans are initially screened by harvesting workers in coffee gardens where they are produced before they are processed.

Since 1990, illy Coffee has established the Best Coffee quality Award (Premio Brazil Qualidade do Cafe Para Espresso) in Brazil, the largest producer of Arabica coffee beans in the world, and selected more than 1000 coffee plantations for tutoring and planting technology transfer, creating a new cooperation model between coffee roasters and coffee farmers. In order to win the honor, coffee farmers can sell the harvest of the year to illy Coffee at an excellent price, making every effort to grow the best coffee beans and keep the beans intact by manual picking. Through this way of encouragement, coffee farmers in Brazil have not only gained practical benefits, but also virtually improved their planting skills.

The raw beans selected from the origin of illy coffee were sampled and sent back to the head office, and the two groups of coffee experts carried out detailed chemical analysis and actual taste test approval at the same time before making large purchases. The electronic scanning system designed by combining the experience and knowledge of coffee experts and sophisticated technology provides the strictest check for the quality of illy coffee beans. A unique invention that can 100% screen coffee beans and remove shoddy or immature beans. As long as 50 selected coffee beans can be perfectly transformed into a cup of mellow coffee, lips and teeth stay fragrant.