Starbucks Open Coffee Handbook conveys coffee professional learning Starbucks coffee making methods
Since the 1990s, Starbucks has been distributing a printed book called Starbucks Coffee Passport to its employees.
This booklet can be understood as a guide for Starbucks baristas, including coffee expertise on how to make coffee items and how each baked bean tastes different. this information is not confidential, but it is always an internal publication. Now, however, Starbucks has digitized the contents of the brochure and posted it online (passport.starbucks.com), so that anyone can see it (English only).
By clicking on the URL in the mobile browser, consumers can see the roasting degree, roasting method, origin and flavor of a particular coffee bean, and more importantly, if you are satisfied with this information, you can place an order directly on the page. Of course, selling coffee here is not about sales for Starbucks, it actually wants to convey its coffee professionalism.
In the American market, Starbucks needs to face more and more competition from boutique coffee such as Blue Bottle Coffee and Shundun City. Starbucks is obviously not the best coffee in front of these "small and beautiful" competitors, but it can't be too bad. So Starbucks needs a series of targeted professional coffee activities to package itself, and today's website is one of them.
Source: curiosity Daily
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
Jack Ma called Starbucks a way of life. How do coffee franchises GET customers' itchy spots?
Recently, Jack Ma appeared at the 2016 Starbucks staff meeting and gave a keynote speech. In the speech, Jack Ma said that Starbucks sells coffee, but I don't believe that people go to that store because Starbucks' coffee is good. Jack Ma said that in his view, Starbucks is not selling coffee, but telling people about new services, new experiences and new lifestyles. To
- Next
The common sense about coffee roasting, the roasting of coffee beans, the mellow taste of coffee
What is baking? What is the definition of baking? Generally speaking, the so-called coffee roasting (coffee roasting) refers to the process that through heating the raw beans, a series of physical and chemical reactions take place inside and outside the coffee beans, and in this process, the sour, bitter, sweet and other flavors of the coffee are formed, forming mellowness and hue, and converting the raw beans into dark brown beans. The baked one is heavy
Related
- Why does Ice-Drip coffee smell wine when it is left for a long time? How many days is recommended to finish drinking ice drops? Why do I feel astringent when I just made ice drops?
- Why are there so few coffee shops selling avgado? What kind of ice cream tastes good for Avgado? The origin of Affogato, the taste of making
- How to choose props for beginners in coffee pulling? What equipment do I need to teach myself latte?
- Should the direction of hand-brewed coffee circle be from inside out or from outside to inside? How to teach the size of the coffee circle
- There are many ways to make mocha pot latte. How to add milk to Mocha pot coffee is better to drink? Can a mocha pot be extracted with milk?
- Why can't the flavor of hanging ear coffee be brewed? How to control the concentration of coffee during the season?
- Barista's professional knowledge sharing: Is there a difference between latte and piccolo and Gibraltar Cotado? What is Blue Bottle Coffee's signature milk coffee?
- Which coffee beans are suitable for making SOE? Why are lightly baked beans and deeply baked beans not suitable for espresso?
- Introduction to Xiaobai Learn the skills of drawing flowers from scratch. How to use the coffee machine steam stick to kill the milk bubbles.
- How to taste the flavor of hand-brewed coffee during the high, medium and low temperature stages? What temperature is the best to drink black coffee?