Cafe is a habitat for life across borders How to open a cafe How to join a cafe

Nowadays, coffee crosses national boundaries and becomes an inseparable drink in people's lives. Coffee shop, which has been found in every corner of the city, has become a good place for people's leisure life, business negotiation and contact. Coffee contains caffeine and has a refreshing function. Although coffee originated in Africa, it has been influenced by European culture. The rapid popularity of coffee in Europe is due to the war, which was originally occupied and destroyed, but it has unexpectedly brought about cultural exchange and even integration, which is unexpected.

People drink coffee and enjoy the pleasures of life in coffee bars. Coffee, because of the long history and culture behind it, has a heavy precipitation. A cup of coffee, drink is the feeling, the feeling is a process. Therefore, it is very profitable to open a coffee shop.

How to open a coffee shop?

Nowadays, there are all kinds of coffee shops and the competition is fierce. So how to open a successful coffee shop franchise? Industry insiders believe that it is necessary to determine the object of consumption before opening a coffee shop, which is the key to the success of the coffee shop. For example, the success of the STARBUCKS coffee chain in the United States, in addition to its unique business model, is mainly due to its accurate positioning. It mainly locates Chinese consumers as white-collar workers, high-income people and foreigners in China, and then uses them to influence the younger generation in China; secondly, it chooses the ideal location according to the consumer orientation.

Coffee shop franchise if the consumer group is high-income white-collar workers and business people, generally open in downtown areas, office concentrated places, it is best to make a quiet area, that is, in the bustling zone relatively clean storefronts or buildings, in addition, famous, popular high-level real estate is also an ideal place. And if the consumption orientation is the working class who generally pursue the trendy income, you can choose a quiet small area room; in addition, the coffee shop franchise shop should have stable coffee quality after opening. Coffee is a highly specialized drink. The quality of making coffee and providing services is one of the important conditions for the formation of a stable consumer group.

And if you want to own your own coffee shop, is it better to join or be original? It depends on whether the investor has coffee shop experience. For beginners, choosing a mature chain to join the company is the most worry-free way. And how to choose a chain to join the company? First of all, you have to understand what kind of company you want to join. Do you need brand support, technical support or logistics support? If you want brand support, you can choose well-known brand chains to join companies, such as Starbucks, cross-strait and so on. Although the brand usage fee paid by such a coffee shop is more expensive, the brand is loud and profitable. Of course, the choice of chain companies can not be blind, but also consider their own investment environment and so on.