New layout of the market! Wang Pin and Dingwang cross-border selling coffee 85 degrees C push the second generation store to meet the challenge.

(written by Wen Lin)

There are new choices for drinking coffee! Well-known chain catering groups actively rush into the coffee market, and those in the affordable coffee industry have also launched "second-generation stores".

To meet the challenge and scramble for the market pie, who loses and who wins depends on the choice of consumers.

There are more than 5 million coffee drinkers in Taiwan, creating 13.5 billion yuan of business opportunities every year. In order to compete for market cakes, chain catering industry

People have also set up cross-border coffee brands, such as Wangpin and Dingwang, have set up "Man Coffee" and "read Coffee", facing 2.

With the attack of big brands, 85 degrees C, which takes the parity route, launched a "second-generation store" to meet the challenge and rush to attack the market of petty bourgeoisie men and women. Since July, Ding Wang

After stepping into the tea market, and then into the coffee market, its fifth brand, "read Coffee", chose to set up the first place in the Taichung Fine Arts Park.

A flagship store.

Chen Shiming, CEO of Dingwang, pointed out that the coffee brand actually had a plan as early as two years ago, and the exhibition store plan will continue, which is expected to be complete next year.

The group has 20 exhibition stores and continues to expand its catering territory. And Wang Pin's "Man Coffee" aims to create "Taiwan's own coffee culture".

It opened in Taichung at the end of May, focusing on mid-priced coffee, cakes and desserts. It has performed well since the opening, and has been in Taichung at the end of September.

Open a new branch.

In the face of a strong enemy, 85C also launched a "second-generation store" to meet the challenge. the first demonstration store was selected in Taichung, with more than 60 seats in 50 ping space.

More than twice the size of the first-generation store, it not only provides free wireless Internet access, but also has sockets and USB charging sockets for public use. 85 degree C table

It shows that in addition to keeping the original 35-65 yuan cheap coffee, they also launched hand-brewed boutique coffee of about 100 yuan, as well as more luxurious.

Chinese French dessert. The new layout of the coffee market, the winner depends on how consumers choose.

(responsible Editor:)