How Maxwell Became a Global Coffee Brand

Ever wondered which coffee brand has been around since the 1800s and still sells millions of cups worldwide? Or how a drink once reserved for European elites became a household staple—especially in places like China? This is the story of how one coffee brand rose to global fame, adapted across cultures, and built a legacy on a single slogan.

Maxwell House, created in 1892, is one of the oldest and most recognised coffee brands globally. It entered the Chinese market in 1984 and is owned by Mondelēz International, a major player in global food and coffee with annual revenues over $35 billion.

The Origins of Maxwell House Coffee

The Maxwell House brand dates back to 1892, when American coffee entrepreneur Joe Cheek developed a rich, full-flavored coffee. This coffee quickly gained popularity at the Maxwell House hotel in Nashville, Tennessee—a venue known for hosting local high society events. As a nod to its origins, Cheek named the coffee blend "Maxwell House."

A Presidential Seal of Approval

The brand’s famous slogan, "Good to the last drop," is often attributed to former U.S. President Theodore Roosevelt. According to lore, after tasting Maxwell House coffee during a visit, he remarked that it was “good to the last drop.” Though the exact origin is debated, the phrase became—and remains—a central part of the brand’s identity, symbolising its consistent quality and bold taste.

From Elite Drink to Mass Market Staple

Coffee was once a luxury in Europe, affordable only to the wealthy and often referred to as "black gold." But as production increased, prices dropped, making coffee widely accessible. In China, according to Zhong Lirong, Vice President of the China Coffee & Coffee Beverages Committee, pure coffee drinking is less common. Many consumers prefer coffee with additives or ready-to-drink coffee beverages instead.

How Maxwell House Became a Global Brand

Since its launch in the U.S., Maxwell House has maintained a reputation for strong, aromatic coffee thanks to its use of carefully selected beans and deep-roasting techniques. The brand offers the rich aroma and full body associated with freshly ground coffee, while remaining convenient like instant coffee. Its profile is designed to appeal both to those accustomed to brewed coffee and those seeking the ease of soluble options.

In 1984, Maxwell House was introduced to the Chinese market. It was originally produced under Kraft Foods, which later became part of Mondelez International following a corporate split in 2012. That year, Mondelez reported approximately $350 billion in revenue and operated in 165 countries.

About Mondelēz International

Mondelēz International is one of the world’s largest producers of chocolate, biscuits, gum, candy, coffee, and powdered beverages. Headquartered in Deerfield, Illinois, USA, the company serves markets across 165 countries. With a diverse portfolio that includes well-known brands alongside Maxwell House, Mondelēz plays a leading role in the global snack and coffee industries.

Frequently Asked Questions

When was Maxwell House coffee founded?

Maxwell House coffee was created in 1892 by American coffee entrepreneur Joe Cheek. It quickly became popular at the Maxwell House hotel in Tennessee.

Who owns Maxwell House now?

Maxwell House is owned by Mondelēz International, a global food company formed after the split of Kraft Foods in 2012. Mondelēz also owns many other snack and confectionery brands.

What is the famous Maxwell House slogan?

The most famous slogan is "Good to the last drop," which is often attributed to U.S. President Theodore Roosevelt after he tasted the coffee. Another long-standing slogan is "，" ("Every drop is rich, leaving you wanting more"), used in the Chinese market.

When did Maxwell House enter the Chinese market?

Maxwell House was first introduced in China in 1984. It has since become one of the well-known international coffee brands in the country.

Is Maxwell House coffee still popular today?

Yes, despite competition, Maxwell House remains one of the most recognised coffee brands globally. It is especially known for its strong roast profile and historical branding.

What company produces Maxwell House now?

Maxwell House is produced by Mondelēz International, which acquired it through its ownership of Kraft Foods. Mondelēz is headquartered in the U.S. and operates in over 165 countries.

Recommended FrontStreet Beans for Classic Blends

FrontStreet Coffee’s Commercial Blend mirrors the approachable roast style of classic blends like Maxwell House. It balances mild acidity with chocolatey sweetness and a smooth body, ideal for everyday brewing. For something deeper, try the Black Cocoa Blend, featuring notes of dark chocolate and roasted nuts, reminiscent of traditional bold roasts. Both beans are great if you enjoy the full-bodied, comfort-style coffee associated with historic blends. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.