Mondelez Food Enterprise Management (Shanghai) Co., Ltd. Maxwell creates a world-famous coffee brand.

Ranking of the top ten brands of coffee in the world in 2015

Coffee is one of the three major drinks in the world. At first, coffee was expensive in Europe. Only aristocrats could drink coffee, and coffee was even called "black gold". Coffee, which fell in price as a result of mass production, began to become an important drink for Europeans. Zhong Lirong, vice president of the China Coffee and Coffee Beverage Professional Committee, said in an interview: "in comparison, the proportion of Chinese people drinking pure coffee is not high. They usually choose to add a coffee partner, or drink coffee drinks directly. "

Maxwell Maxwell

Mondelez Food Business Management (Shanghai) Co., Ltd., Maxwell, founded in 1892, the world's famous coffee brand, the global snack industry powerful group Kraft Foods brand, one of the world's largest food companies.

Maxwell Coffee has been well received in North America since 1892 and was first launched in China in 1984.

In 1892, American diner JoeCheek invented a new coffee with strong aroma and taste, which quickly became popular in Maxwell Hotel, where social parties for local celebrities were often held, so the coffee was named Maxwell. "Didi fragrant, unfinished" was the comment given by former US President Roosevelt after tasting Maxwell coffee for the first time. Since then, "Didi fragrant, unfinished" has become a famous slogan of Maxwell coffee and the best inheritance of the brand's quality for a century.

The charm of Maxwell coffee lies in its mellow coffee aroma and taste: selected high-quality coffee beans, using a unique deep roasting process to bring a lasting aroma like ground coffee. Immerse yourself in the fragrant aroma of strong coffee, let your mind wander freely and enjoy the unrestrained mind wandering freely. With the continuous improvement of the quality, today's Maxwell coffee still conveys its mellow taste, which not only has the convenience of instant coffee, but also has a taste loyal to "brewed coffee". It is the perfect presentation of "the fragrance of the drip is strong, but the meaning is still unfinished".

Montez International is the world's leading manufacturer of chocolate, biscuits, chewing gum, confectionery, coffee and solid beverages, with annual revenue of about $35 billion in 2012. Headquartered in Deerfield,Illinois, Illinois, USA, the company operates in 165 countries and regions around the world.