2015 World Coffee Italy LAVAZZA Pan Latin International Co., Ltd. Top Ten Coffee in the World

Ranking of the top ten brands of coffee in the world in 2015

Coffee is one of the three major drinks in the world. At first, coffee was expensive in Europe. Only aristocrats could drink coffee, and coffee was even called "black gold". Coffee, which fell in price as a result of mass production, began to become an important drink for Europeans. Zhong Lirong, vice president of the China Coffee and Coffee Beverage Professional Committee, said in an interview: "in comparison, the proportion of Chinese people drinking pure coffee is not high. They usually choose to add a coffee partner, or drink coffee drinks directly. "

LAVAZZA

Italian LAVAZZA, Pan-Latin International Co., Ltd., the world's top ten coffee brands, 1895 was born in Italy, the leader of Italian style coffee, one of the most famous coffee in Italy, the symbol of Italian style, the largest coffee company in Italy, one of the largest coffee merchants in the world.

In the early 1960s, Lavazza first adopted vacuum packaging technology to preserve the freshness of ground coffee, which not only rapidly expanded his original production line, but also developed a larger production line in SettinoTorimese. In order to cope with the orders of different customers, Lavazza constantly launched updated tastes and different packaging to establish a more and more prosperous coffee market. In the late 1970s, Lavazza launched a very successful advertisement: the catchy advertisement "Themoreyoudrinkitdown,themoreitpickyouup" enabled Lavazza to enter the entire European market and officially become a multinational company. In 1982, LAVAZZA established its first overseas branch in France, followed by Germany, Britain, Austria, the United States and Canada, with an annual output of more than 100000 metric tons, making it the largest coffee manufacturer in the world.

In 1996, Lavazza's R & D department developed a revolutionary production of Espressopoint with cutting-edge technology, which made the operation of cafes a dream that everyone could realize, and the office was no longer a colony of second-rate coffee. Lavazza's turnover suddenly increased by 35%, reaching a new peak, with an annual output of 400000 metric tons.

Lavazza is already the face of global coffee and an irreplaceable leader. 75 per cent of people in Italy are fascinated by him, accounting for 45 per cent of the world market, and he has undoubtedly become one of the most successful business models of this century.