The original intention of blue bottle advocating coffee experience new culture in Tokyo Japanese coffee culture

Japan has become the first stop for American coffee brand BlueBottleCoffee to enter the overseas market, opening for two months, and has become a new mecca for Japanese coffee lovers.

In the past few years, BlueBottleCoffee (Blue bottle Coffee) has become a hot start-up in the technology industry. Last August we recommended an Atlantic article in BestontheWeb about how the coffee brand could become a Starbucks-like chain by not becoming a Starbucks.

BlueBottleCoffee, which rose to fame, did not pursue rapid expansion and did not open two stores in Tokyo until this year. They hired the local Japanese architecture firm Schemata to complete the interior design of the two spaces, continuing the visual image of BlueBottleCoffee, which has always been simple.

BlueBottleCoffee's Qingcheng Baihe store in Tokyo opened on Feb. 6, 2015, which is also their first store to open up overseas markets. This is a comprehensive space that combines cafes, office space, barista training rooms and pastry workshops.

The Schemata design team designed it as a continuous space, each space is separated by oversized glass doors, which not only delineates the clear boundaries between the spaces, but also ensures the transparency between the adjacent spaces. Its fully open design allows customers to watch all the steps from roasting beans Island to serving coffee to guests, showing not only the quality of the coffee itself. BlueBottleCoffee has its own insistence on how to make, how to provide, how to present in front of the guests, and how to sell it to the guests. When you sit on the second floor, you can even see the scene of coffee or pastry being made for customers on the first floor from the skylight between the first floor and the second floor.

This is why the Schemata design team insists on open continuous space design, connecting employees and customers in the store to create a positive and interactive experience.

Up to the second floor, the skylight in the center of the roof allows natural light to pour into the whole floor during the day, together with all kinds of green plants, creating an exotic forest-like light and shadow experience.

BlueBottleCoffee's Tokyo No.2 store, which opened in March 2015 in the Aoyama area of Taisando Harajuku, avoided the hustle and bustle of the business district and chose to settle in a quiet block a few blocks away, and seemed to smell its desire to be steady.

This is a deep space in the east-west direction. Taking advantage of the characteristics of this space, the Schemata design team divides the area from the entrance to the deepest into three different spaces, and customers can choose whether to sit near the door or the back area according to the length of stay in the cafe.

Like Qingcheng Baihe Store, the kitchen design of the new store ensures maximum openness and visualization, hoping that employees and customers can interact and communicate with each other at any time from entering the store to drinking coffee.

This is also the original intention that BlueBottleCoffee has always advocated the new culture of coffee experience. (according to: Designboom)