Do you know the origin of Roger's Cafe in London?

In 1650, Jacob, a Lebanese, opened Britain's first coffee shop near Oxford University, which was called Jacob Cafe, which was popular with students. Two years later, businessman Yedworth met Roger in Turkey and invited Roger's business partner back to England to open a shop. When Roger saw Yedwartz indulge in the aroma of coffee every day, he keenly discovered a business opportunity. Roger became interested in coffee and modestly learned all the knowledge about coffee. Roger put forward his own idea to Yedwarts, and Yedwarts realized that it was indeed a rare opportunity, so Yedwartz funded Roger to open a coffee shop. And named it "Roger Cafe". As a result, the first coffee shop in British history appeared in London: Roger Cafe.

In fact, at that time, the British had no habit of drinking coffee, and the vast majority of British people were immersed in taverns. But the two men did not retreat, touting "Roger Cafe" as a source of health and distributing leaflets to the public under the title "the benefits of Coffee". It says the benefits of drinking coffee, such as boosting spirits and having magical effects on the stomach or gout. This leaflet is the earliest coffee advertisement in the world and can be called the pioneer of modern advertising.

Develop

Roger's shop was then located in the commercial center north-west of the Tower of London, near the stock exchange. Since then, coffee houses in London have developed in this way. Due to the popularity of business activities in Britain, there are certainly not a small number of people who make use of "Roger's store". The information that cannot be obtained in the exchange can be learned indirectly in the coffee shop, which has become the second exchange.

The coffee shop in London is not only a place to exchange economic information, but also a favorite place for people to discuss politics and scholarship. Also known as "Penny University" (penny university; Penny penny is a British currency unit), which means you can read newspapers and magazines, exchange information and participate in discussions in the store for as little as a penny.

Although the British cafe is still an important place for people to socialize, the function of leisure has long replaced the color of business and culture. Here, people just enjoy a moment of leisure and peace. By creating a unique atmosphere that moves with the wind, moves with emotion, and is casual, the coffee culture with the characteristics of freedom, comfort and casual effectiveness has swept the whole European continent, and the function of the coffee shop as a meeting place for business and culture has long since ceased to exist.