Mia Zona Cafe Coffee in Guangzhou

The full name of VI is Visual ldentity, that is, enterprise VI visual design, translated as visual recognition system. It is the most contagious and infectious part of the CIS system. Transform the non-visual content of CI into static visual identifiers, with rich and diverse application forms, unique design, in the most extensive level, the most direct communication. The design in place and the implementation of a scientific visual identification system is a fast and convenient way to spread business ideas, establish corporate popularity and shape corporate image. SI is the brand image of chain. The normative design of SI system includes several basic principles: first, it should be consistent with brand concept identification (MI) and behavior identification (BI); second, we should fully consider the adaptability of market positioning; third, we should take into account the multi-dimensional aspects such as space, aesthetics and consumer psychology; fourth, we should extend the application on the basis of brand visual identification (VI). Compared with CI/VI, which is led by large enterprise groups to implement brand strategy in China, SI design is only aimed at chain enterprises and the implementation of store image design and management system. SI design has many advantages, such as unified image, shaping personalization, saving cost, shortening construction period, opening shop quickly, convenient management, joining promotion and so on.

Therefore, popularly speaking, the Western-style catering VI system we are involved in is mainly reflected in the application of trademark design and packaging meal plates. SI is the space design of western food and beverage.