The Coffee Capital of China-Pu'er
In order to build the brand of Chinese boutique coffee, continuously improve the popularity and international influence of Pu'er coffee, deepen the cooperative relationship with American boutique coffee association, promote Pu'er coffee to speed up the pace of internationalization and quality, and achieve high quality and high price, the second coffee raw bean competition will be held in Pu'er, the coffee capital of China, from March 8 to 10, 2014. At that time, Ted Lingle, founder of the American Fine Coffee Association, will visit Pu'er, give lectures and present awards.
In May 2013, "Pu'er, the Coffee Capital of China" and the American Fine Coffee Association jointly held the first raw bean competition. Mr. Ben Pitts, secretary general of the American Fine Coffee Association (SCAA), personally flew from the United States to Pu'er as the general judge, inviting Ms. Bai Fang, dean of CBC Zhenkford International Coffee training Institute, and Mr. Li Jianming, chairman of the Program Co-ordinating Committee of the Hong Kong Coffee Industry Association, to serve as judges. Huang Wei, a member of the roaster union of the American Fine Coffee Association (SCAA) and an authoritative coffee roaster in China, was invited to serve as the chief roaster. "Chenzhao Futang" and "Mojiang County" both won the first coffee gold award and became the first batch of representative boutique coffee in China.
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Eight misunderstandings about Coffee
More and more people start drinking coffee, but there are many misunderstandings about coffee. Let's take a look at the truth:
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Greater China Coffee Elite Forum
Since its establishment two years ago, the Coffee Office has organized a number of large-scale publicity activities, the second "Coffee Night" in Beijing, the large-scale publicity activities in Shanghai, the Guangzhou Coffee Expo, the "hundred cities, thousands of Pavilions, ten thousand people", and so on. It is said that the publicity campaign is very effective.
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