Starbucks CEO: homemade coffee in a French press is the best.
The picture shows Starbucks CEO Schultz and his recommended French coffee press.
According to foreign reports, Howard Schultz, president and CEO of Weibo, the world's largest coffee chain, admitted a few days ago that the best way to make coffee is not the Starbucks brand practice, but the best way to make coffee in his home with a French coffee press.
Schultz says the coffee he makes in a Bodum French coffee press is the best coffee known to mankind.
If Schultz brews a pound of Starbucks beans for about $14, it costs about 46 cents per cup of coffee, while consumers spend $2.01 at a Starbucks store in Manhattan to buy a small cup of American coffee.
Starbucks CEO Schultz pointed out in an interview with BusinessWeek a few days ago that the French coffee press can give full play to the oil, aroma, flavor and other flavors in coffee.
He also advises consumers not to buy pre-ground coffee beans (preground coffee), while Starbucks products that consumers can buy in supermarkets are all kinds of ground coffee and bagged coffee beans.
Schultz describes the best way to make coffee at home: the French coffee press should not be placed on the stove, pour the coffee into an thermos cup and finish it in an hour or two at the latest.
Although Schultz's recommended method conflicts with the use of professional coffee machines in Starbucks stores, it may also be a way for him to promote Starbucks, which sells the French coffee press on its website for $19.95.
Schultz grew up in a low-rent house in Brooklyn, New York, and went to college on athlete scholarships. After graduation, he worked as a salesman in several companies before joining the smaller Starbucks at that time. Later, he summoned a group of investors to buy Starbucks and used his idea to build Starbucks into a well-known brand worth tens of billions of dollars.
Currently, Starbucks has more than 5500 coffee shops in more than 50 countries. In 2006, Schultz made the Forbes 400 richest list, ranking 354th with a fortune of $1.1 billion.
According to Technomic, Starbucks is currently the third best-selling restaurant chain in the world after McDonald's (Weibo) and Subway. Starbucks' annual sales have grown 39% since 2006, generating $9.8 billion in sales last year. (Golden Moon)
(responsible Editor: Leo)
- Prev
Japanese maid cafes attract customers' attention in the United States
The Japanese maid cafe traveled across the ocean to the United States. The first maid cafe in the United States opened in Detroit a few days ago. Since the locals had never seen a cafe waitress dressed as a maid, it really attracted a lot of people for a while. It is reported that the 35-year-old coffee shop owner is herself a fan of Japanese anime. In addition to her obsession with Japanese animation, she has also noticed that in recent years
- Next
South Korea's "Train" Lianzhuang "Coffee" started badly
"Train" Lianzhuang,"Coffee" Fourth Film Network News (Wen/Chang Wei) Last weekend,"Train" Lianzhuang, starring Kim Min-hee, Li Shanjun and Zhao Chenghe, occupied the top position of South Korea's weekend box office list for the second consecutive week, mobilizing 561,669 viewers on 522 screens. And the film has been pre-sold for three consecutive weeks. This is also the topic of winning the championship for three consecutive weeks last year.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?