What is the origin of Green Mountain Coffee in Happy Song? Which is more expensive, Green Mountain or Blue Mountain Coffee?
In the domestic TV series Ode to Joy, there is a plot about Green Mountain Coffee, "I brought back some Green Mountain Coffee from the United States." "that's Blue Mountain Coffee, not Green Mountain Coffee." The characters also think that Green Mountain is a knockoff of Blue Mountain. As a matter of fact, there is really Green Mountain Coffee in the United States. What exactly is the origin of Green Mountain Coffee? let's talk about it in front of this article.
Green Mountain Coffee (Keurig Green Mountain)
Green Mountain does not refer to coffee somewhere, but a coffee brand in Vermont, USA, founded in 1981. Green Mountain Coffee has launched the "Keurig single Cup Coffee Machine" and the matching "K Cup Coffee", so that office workers can easily and quickly flush out a cup of rich black coffee at any time, so it is very popular in the market. No need to grind coffee beans, no weighing, no cleaning, no residue at the bottom of the cup, just one cup at a time, and never weigh whether there are too many materials, which is more convenient and more fragrant than the traditional coffee maker.
Unlike Starbucks'"high-taste" high-priced coffee, Green Mountain Coffee sells premium Arabica beans at lower prices. The Green Mountain coffee machine sells for just over $100, which is basically the cost price. The brand mainly makes money by selling K-cups. K-cups with 24 cups usually sell for US $12, equivalent to US $0.50 per cup. Today, homes and offices in North America consume more than 3 million K cups a day. Nearly 1/3 of Green Mountain's more than $2 billion in sales come from the office market. And Green Mountain Coffee allows other beverage manufacturers to produce K-cup packaging, for which these companies only have to pay a license fee of 6 cents per cup, that is, Green Mountain Coffee has turned the K-cup into an open platform for the beverage industry.
There is no doubt that Green Mountain Coffee is a very successful sales model, but it is not well known in China, because Green Mountain Coffee is exclusively for the local market in North America. Around the millennium, the domestic coffee culture was not as hot as it is now, and the only thing that could be named at that time was Blue Mountain Coffee.
Why is Blue Mountain coffee so expensive?
We used to hear "Blue Mountain coffee is too expensive to afford." The rumors that "only Japanese Blue Mountain Coffee is authentic" originated from the coffee contract signed between Jamaica and Japan in the 1970s.
Before the 1960s, Jamaican coffee beans were very popular in the entire boutique market. Jamaica was seriously affected by the hurricane in 1969, many industries were in trouble, and the coffee industry was no exception. At this time, the Japanese company UCC provided financial help for the Jamaican coffee industry and introduced a scientific ecological planting method. In return, the Jamaican government has signed a 30-year contract with Japan, promising to supply 90% of the quota for high-quality Blue Mountain coffee to Japan and the remaining 10% to Europe and the United States. After the expiration of the contract between the two sides, in the face of the global economic crisis, Japan's economic downturn and declining purchasing power, coupled with the fact that Jamaican coffee farmers are no longer willing to be monopolized by Japanese businessmen, the price of raw coffee beans has been raised sharply. So far, Japan's purchase of Jamaican Blue Mountain Coffee has fallen from 90% to less than 60%.
Today, with the vigorous development of coffee culture, we can import blue mountain coffee beans directly from Jamaica. You can drink authentic Blue Mountain coffee in Qianjie. Lanshan No. 1 in Qianjie is sold at 158 yuan per 100 grams and 60 yuan per cup for direct taste, which is a relatively affordable price.
What grade does Blue Mountain one belong to?
Blue Mountain one is the highest grade of Jamaica Blue Mountain Coffee, professional and meticulous processing techniques to produce extremely high-quality blue mountain beans, belonging to the Jamaican national treasure product.
The blue mountain raw beans before export will be packaged and tested, and the blue mountain coffee beans will be graded according to various standards. CIB is the first organization to evaluate the quality of coffee in a scientific and objective way, combining raw bean size, color, evenness, defect rate, water content, and cup performance. Blue Mountain Coffee will be divided into four grades: blue Mountain 1, Blue Mountain 2, Blue Mountain 3, Blue Mountain Dou. Blue Mountain one is the most advanced gear.
The top Lanshan No.1 raw bean must meet the specification of more than 17 mesh, the defect rate is less than 3%, the moisture content is about 13%, and the cup test shows rich coffee aroma, smooth, balanced taste, low weak acidity and long-lasting. In order to ensure that blue mountain coffee beans maintain better quality until roasting and avoid moisture infiltration during transportation, Jamaicans insist on using hand-made buckets as the carrier of blue mountain raw beans. The barrel has also become one of the important symbols of Jamaican Blue Mountain Coffee.
The baking concept of Qianjie is to present the most classic flavor and tonality of coffee, such as the bright citric acid aroma of Yega Xuefei, the mellow and scorched taste of Indonesian Mantenin coffee, and Blue Mountain naturally to highlight the classic Blue Mountain flavor. The front street uses medium-depth baking to maximize the chocolate and nutty aromas of coffee, while retaining soft acidity and sweetness, making the overall taste balanced.
How to drink authentic Blue Mountain No. 1 coffee?
The authentic Lanshan No. 1 coffee has a dense and full aroma and a rich and varied taste. Qianjie suggests that it is best to taste it in the form of hand-made black coffee. In addition, the blue mountain coffee is an ancient Arabica variety, the iron pickup, which is relatively low in caffeine and elegant in flavor, which is easy to accept even if you drink it for the first time.
The parameters of Qianjie store Chong Bu Lanshan No.1 are as follows:
Filter cup: KONO filter cup
Water temperature: 88 degrees Celsius
Ratio of powder to water: 1:15
Coffee powder: 15g
Grinding degree: EK43s- scale 10.5 (standard screen 20 pass rate 75%)
When brewing bitter coffee beans in the front street, the KONO filter cup will be preferred to highlight the mellow taste of the coffee. The upper part of the KONO filter cup fits the filter paper better. Compared with the v60 filter cup, the way of extracting coffee is mainly immersion extraction, which increases the overall concentration of coffee and increases the alcohol thickness of coffee. Similarly, the KONO filter cup is also suitable for the brewing of Brazilian Queen's Manor coffee beans and golden manning coffee beans.
Here in the front street, wet the KONO filter cup, and then align it into the filter paper, which can fit better with the filter cup. Pour out the water from the sharing pot and put in 15g coffee powder, steam with 30g water for 30s, then start injecting water around the center in a small flow until 125g, wait for the coffee powder layer to drop to half the position of the filter cup and start to inject the second section with the same method until 225g. The filter cup can be removed after all the dripping is completed.
Blue Mountain No. 1 coffee tastes like dark chocolate, caramel sweetness, soft and elegant acidity, each taste balanced, smooth and mellow, with a very typical Blue Mountain flavor.
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