Not only selling coffee, the first Costa WeChat Pay flagship store wants to play "social consumption".

Instead of using a fully automated coffee machine, Costa has always insisted on hand-making coffee on site to give customers the most mellow taste. However, this quality of "slow work and fine work" has a certain difference with the pace of life in pursuit of speed. How to let customers enjoy the highest quality coffee in the shortest time, Costa has found a breakthrough with mobile payment tools.

This Costa WeChat Smart Cafe located in Xinguang Tiandi in Beijing shows its uniqueness from the store decoration, and the poster of "scanning code crossing" set at the door attracts many consumers to stop and experience.

Each dining table in the store is pasted with a QR code. Customers can receive menu push and order buffet food as long as they scan the code with WeChat. This set of system, called "Weixin Pay Full-process Ordering," enables Costa to realize WeChat full self-service from ordering to payment for the first time, eliminating waiting for ordering, cash change and other links. It is reported that after the introduction of the self-service ordering system, the store queuing time will be reduced by 30%, peak ordering time increased by about 25%. As a centralized place for business people to spend socially, the system of "Coffee Shop Quick Up" not only caters to the efficient and convenient needs of business people, Costa WeChat Smart Coffee Shop even accesses WeChat hardware printers in stores, matching the mobile office needs of business people, but also expands the coffee industry.

"Weixin Pay's code-scanning ordering and WeChat intelligent printing have extremely high customer participation and excellent response effect. The overall landing effect is completely beyond expectations." Costa's director of marketing products, Su Bo, said.

In addition, this Costa WeChat Smart Cafe also "crosses the border" to the surrounding businesses. When you need to arrange other activities after drinking coffee, just open the Bluetooth of your mobile phone and use WeChat to shake the "surrounding area", you can view the service information of nearby merchants connected to WeChat "shake the surrounding area", provide "one-stop" consumption experience, and radiate the surrounding merchants to form a complete business circle.

Consumers and merchants form strong interaction data into the next cooperation point

For merchants, mobile customers can be precipitated through the social attributes of Weixin Pay. As long as customers connect to the wifi provided by merchants, merchants can directly reach offline users, divert customers to online platforms, open up the membership system, and realize O2O closed loop. At the end of a single business, merchants strengthen interaction with customers with the help of Weixin Official Accounts, and can regularly and accurately push coffee culture, activity information, coupon cards, member benefits and other contents to customers, becoming the beginning of the next business.

Different from other payment methods, Weixin Pay not only brings convenience to payment, but also social attributes of WeChat can push each other with consumption. Consumers can also add "card coupons" to personal WeChat with one click after obtaining coupons. Customers can share consumption experiences and even coupons with friends to drive community consumption.

When it comes to why to build this smart cafe, Su Bo said that the motivation is very simple, that is, he wants to combine Weixin Pay and other WeChat services, such as wifi, scanning and ordering, to build friendly and efficient store scenes and brand recognition, so he came up with the idea of building the first flagship store of Weixin Pay in the coffee industry.

According to him, there will be deeper cooperation between WeChat members and post-payment evaluation, data level, and Weixin Pay in the future.

Since the launch of WeChat Smart Life Solution, it has covered more than 30 industries and accessed more than 300,000 stores nationwide, helping to upgrade the wisdom of various industries. The launch of WeChat Smart Cafe together with Costa is a new extension of the industry tentacles of Weixin Pay, as well as a brand-new path for upgrading the chain wisdom of large coffee brands and exploring new business opportunities. The industry believes that Weixin Pay will promote more industries to follow up and imitate the improvement of operation efficiency and upgrading of consumption experience brought by high-frequency offline consumption such as Costa.