Starbucks is a famous global coffee chain.

Most of the Starbucks branches are directly operated by the head office, and Starbucks also has some bans on foreign investment, but there are exceptions to these rules. Most Starbucks in Greater China are joint ventures, Starbucks in Taiwan is a joint venture between Uni-President and Starbucks in the United States, Starbucks in Shanghai and Central China is a joint venture among Taiwan Unification Enterprise, Shanghai Tobacco Group and Starbucks in the United States, Starbucks in Beijing and Tianjin are operated by Starbucks of Beijing Meida, and Starbucks in Guangdong, Hong Kong and Macau are operated by Coffee Concepts HK Ltd, a joint venture between Meixin Group and Starbucks in the United States. Starbucks tends to increase its holdings in these areas to gain more control. Starbucks in Shenyang, Dalian and other cities is the direct store of Starbucks head office. John Culver, president of Chinese mainland Coffee International, said at the Starbucks SME Summit in 2011 that he hopes China will become Starbucks' largest country outside the United States, and that Starbucks will open 1500 stores on Starbucks by 2015.

Starbuck is the world famous coffee (Coffee Comp.) The chain store, founded in 1971, is headquartered in Seattle, Washington, USA.

Starbucks' retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other products. Starbucks' product is not just coffee, coffee is just a carrier. It is through the carrier of coffee that Starbucks transmits a unique style to its customers. To a large extent, the consumption of coffee is a kind of consumption at the cultural level. What cultural communication needs is that the environmental culture created by coffee shops can infect customers, let them enjoy and form a good interactive experience.