Coffee printing photos of customized super merchants.
There is a 1 billion yuan market for super coffee every year, and various operators hope to boost their performance. in addition to the common discount wars, they are also introducing customized services to attract consumers with novelty. Some operators provide exclusive coffee for printing photos on the afternoon of Valentine's Day, hoping to attract couples to spend, but people who experience it shout that they are reluctant to drink it.
Now when you come to the supermarket to buy coffee, you have to take a picture first, because you can have a cup of coffee in which your picture is printed. The bright colors on the coffee outline how the vivid portrait did it. Take the picture in front of the camera. Add a thick layer of milk foam to the top of the coffee and put it on the printer.
After brushing the machine back and forth a few times, the photo exclusive coffee was finished, but consumers held it in their hands, so they were careful to shake the pattern and said they were reluctant to drink it. Super merchants rushed to Valentine's Day and launched exclusive portrait coffee activities to test the water temperature. In the future, normal supply and business opportunities are not ruled out. Wu Yaqing, minister of integrated marketing for supercommerce, said: "Coffee has grown by nearly 20% in each of the past two years, and coffee in convenience stores is estimated. The performance should be more than 1 billion, but because the acceptance is also high, the competition is also fierce. "now brewing coffee has become a super-merchant golden rooster in recent years, grabbing the market territory and stepping out of the discount tactic, and customized products are about to rewrite the strategy of super-merchant coffee.
(responsible Editor:)
- Prev
Coffee raw material price reduction chain operators give back
The prices of raw materials for international coffee have been falling continuously, and a coffee chain in Taichung City has decided to give back to consumers, while another teahouse will also deliver one-year pearl milk tea from today. The price of raw materials for international coffee has been reduced one after another since October 2011, and has now dropped by 60%, but most of the domestic coffee industry is not relatively reflected in the price, and European coffee farmers who claim to be small coffee merchants
- Next
The coffee shop broke into the university campus and was very popular.
Playing healthy and delicious attracts students to gather and relax in the garden cafe on campus, which is often a good place for students to rest and get together. Every spare time, we can often see that the cafe under the tree is full of leisurely atmosphere, which not only increases the convenience of students to eat out, but also makes students more secure in food hygiene because of the gatekeeper of the school. And these
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?