Coffee printing photos of customized super merchants.
There is a 1 billion yuan market for super coffee every year, and various operators hope to boost their performance. in addition to the common discount wars, they are also introducing customized services to attract consumers with novelty. Some operators provide exclusive coffee for printing photos on the afternoon of Valentine's Day, hoping to attract couples to spend, but people who experience it shout that they are reluctant to drink it.
Now when you come to the supermarket to buy coffee, you have to take a picture first, because you can have a cup of coffee in which your picture is printed. The bright colors on the coffee outline how the vivid portrait did it. Take the picture in front of the camera. Add a thick layer of milk foam to the top of the coffee and put it on the printer.
After brushing the machine back and forth a few times, the photo exclusive coffee was finished, but consumers held it in their hands, so they were careful to shake the pattern and said they were reluctant to drink it. Super merchants rushed to Valentine's Day and launched exclusive portrait coffee activities to test the water temperature. In the future, normal supply and business opportunities are not ruled out. Wu Yaqing, minister of integrated marketing for supercommerce, said: "Coffee has grown by nearly 20% in each of the past two years, and coffee in convenience stores is estimated. The performance should be more than 1 billion, but because the acceptance is also high, the competition is also fierce. "now brewing coffee has become a super-merchant golden rooster in recent years, grabbing the market territory and stepping out of the discount tactic, and customized products are about to rewrite the strategy of super-merchant coffee.
(responsible Editor:)
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