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Coffee raw material price reduction chain operators give back

Published: 2026-04-24 Author: World Gafei

Last Updated: 2026/04/24, The prices of raw materials for international coffee have been falling continuously, and a coffee chain in Taichung City has decided to give back to consumers, while another teahouse will also deliver one-year pearl milk tea from today. The price of raw materials for international coffee has been reduced one after another since October 2011, and has now dropped by 60%, but most of the domestic coffee industry is not relatively reflected in the price, and European coffee farmers who claim to be small coffee merchants

The prices of raw materials for international coffee have been falling continuously, and a coffee chain in Taichung City has decided to give back to consumers, while another teahouse will also deliver one-year pearl milk tea from today.

The price of raw materials for international coffee has been reduced one after another since October 2011, and has now dropped by 60%, but most of the domestic coffee industry is not relatively reflected in the price. Wang Xinjun, the owner of the European coffee farm, who claims to be a small coffee maker, took the lead in responding by offering a "long-term feedback" activity 15 days ago.

Wang Xinjun said that the price of international coffee raw materials has indeed dropped a lot, but in the face of the pressure of both oil and electricity, although the cost of coffee beans has dropped, compared with the increase in the cost of other raw materials, the reduced cost of coffee beans has been eaten up.

Wang Xinjun, who followed Taichung Mayor Hu Zhiqiang to overseas marketing and returned to Taiwan, said that because he had his own overseas coffee farm and directly imported coffee from overseas origin, he could reduce costs, so he decided to give back to consumers. choose some of these coffee beans and coffee drinks to buy a "one get one free" discount, plus a marge cheesecake until the 15th.

The well-known Chunshuitang Humanities Tea House has also announced that it will reverse the operation and launch a discount activity of free drinking of pearl milk tea for one year. Combined with the latest popular gathering point activities, operators only need to visit all the branches of Chunshuitang, taste the specified star products and collect chapters. You will have the opportunity to win the biggest prize of one year's signature pearl milk for free.

(responsible Editor:)

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