Coffee raw material price reduction chain operators give back
The prices of raw materials for international coffee have been falling continuously, and a coffee chain in Taichung City has decided to give back to consumers, while another teahouse will also deliver one-year pearl milk tea from today.
The price of raw materials for international coffee has been reduced one after another since October 2011, and has now dropped by 60%, but most of the domestic coffee industry is not relatively reflected in the price. Wang Xinjun, the owner of the European coffee farm, who claims to be a small coffee maker, took the lead in responding by offering a "long-term feedback" activity 15 days ago.
Wang Xinjun said that the price of international coffee raw materials has indeed dropped a lot, but in the face of the pressure of both oil and electricity, although the cost of coffee beans has dropped, compared with the increase in the cost of other raw materials, the reduced cost of coffee beans has been eaten up.
Wang Xinjun, who followed Taichung Mayor Hu Zhiqiang to overseas marketing and returned to Taiwan, said that because he had his own overseas coffee farm and directly imported coffee from overseas origin, he could reduce costs, so he decided to give back to consumers. choose some of these coffee beans and coffee drinks to buy a "one get one free" discount, plus a marge cheesecake until the 15th.
The well-known Chunshuitang Humanities Tea House has also announced that it will reverse the operation and launch a discount activity of free drinking of pearl milk tea for one year. Combined with the latest popular gathering point activities, operators only need to visit all the branches of Chunshuitang, taste the specified star products and collect chapters. You will have the opportunity to win the biggest prize of one year's signature pearl milk for free.
(responsible Editor:)
- Prev
Value addition of coffee by in vitro hot fermentation
Through in vitro thermal fermentation technology, the ITRI has successfully developed masked palm civet coffee with a unique taste in Taiwan, which has also created new industrial value for coffee farmers in Taitung. Five years ago, the farm of coffee farmers in Taitung, which was first assisted by the ITRI, has seen a turnaround in the tourist market. The number of tourists has increased as much as 10 times every month, and masked palm civet's coffee has earned more than 100,000 yuan. In vitro hot fermentation is not produced by South Branch of Industrial Research Institute.
- Next
Coffee printing photos of customized super merchants.
There is a 1 billion yuan market for super coffee every year, and various operators hope to boost their performance. in addition to the common discount wars, they are also introducing customized services to attract consumers with novelty. Some operators provide exclusive coffee for printing photos on the afternoon of Valentine's Day, hoping to attract couples to spend, but people who experience it shout that they are reluctant to drink it. Now come to the supermarket to buy coffee, and I want more.
Related
- The drink formula is reversed! Buy coffee and get half a cup of apples?!
- Early risers spend more money?! Lucky jointly issued a Bug!
- The difference between cappuccino and latte How to make ice cappuccino The ratio of cappuccino coffee to milk
- What are the coffee tasting methods? How to appreciate a good cup of coffee? How to taste hand-brewed coffee?
- How to describe the richness of coffee? What exactly does coffee Body "mellow" mean? The most appropriate definition of coffee's richness
- What is the impact on the thickness of coffee flour? What does the Italian coffee substitute mean? Can the coffee powder be used if it is ground too thin?
- Coffee prices soared to hit a record high! Customer: I can't afford to drink anymore
- The heavier the "class flavor", the higher the density of coffee shops under the office building?!
- He was caught pretending to be a "shop assistant" and stealing equipment. The clue turned out to be...
- What well-known estates are there in the Vulcan region of Panama? What are the characteristics of Hartman Manor?