CUPS New York City integrates local independent coffee shops to provide package service to customers.

If you live in New York and are a coffee addict, CUPS, an app of the same name developed by the Israeli team CUPS, is definitely worth saving a place for on your phone's home page.

CUPS currently serves only the New York City area. With a monthly subscription, users can enjoy the corresponding type of coffee or tea drinks in the affiliated independent cafes. American Classic is priced at $45 a month and offers unlimited freshly ground, filtered and hand-brewed coffee or tea, while the more expensive Foreign Flair is priced at $85 a month and offers American Classic with espresso, cappuccino and latte options. CUPS has other, more flexible pricing strategies.

CUPS hopes to connect everyday coffee drinkers with independent coffee shops locally in New York, especially in Manhattan, giving local consumers an alternative to large coffee chains such as Starbucks. Gilad Rotem, one of the founders, says it's a prepaid service that offers independent high-quality coffee. The startup, which is testing CUPS on iOS and Android, hopes to expand its franchise to 200 stores in New York City in the next few months, which Rotem says is roughly the number of Starbucks stores in Manhattan.

CUPS is very simple to use, users only need to choose a coffee shop from the shop on the home page, choose a good drink and hand over the phone to the clerk. CUPS then pays the coffee shop at a discounted price, so if the value of the coffee consumed each month does not exceed the monthly fee, CUPS will collect the difference. For coffee shops, the risk of this partnership is also very low, they do not have to pay any fees for joining, so their two extremes are to sell a CUPS user a lot of discounted coffee (equivalent to a long-term membership) or not sell him a cup, but in either case did not pay a financial price for joining CUPS.

[This article refers to the following sources: businessweek.com]

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