I can't afford your cafe.

Many people say, "I like coffee very much. I want to open a coffee shop!"

"Hey! My friend, wait! Excuse me, what is the connection in this? "

"in this way, you can make coffee every day!"

"Oh? Can't you make coffee every day if you don't open the restaurant? "

Usually after this question is asked, a lot of people can't take it anymore.

In fact, what is the purpose of opening a coffee shop? If I have to remind you, I will tell you: "if you do not regard coffee as your goal in life, please do not open a coffee shop." Unless you are a businessman. "

What I mean is very simple, that is, if you rely solely on your feelings to do business, you must die an ugly death. I would hope that those open cafes will survive, but also know that some of them really won't last a few years.

Yes, I like restaurants that are full of hope and strong feelings, because they give me a feeling that commercial shopkeepers can't give. But at the same time, these restaurants are also doomed to endure hardship.

After opening, we may be happy in the first two months, but except for some coffee drinkers who live nearby, only those who are full of curiosity will enter the door. And when this time goes by, you will find that the guests are extremely sparse, and at this time, the pressure from the cafe begins to emerge.

You start to think about rent, labor, water and electricity, because you look at the tables and chairs scattered around you, and the two or three guests drinking milkshakes, you wonder if you really need to put so many tables. This is really a very uncomfortable thing.

You may be able to use your liquidity for a few more months, but at the same time, your stress is building up. My friend, you're starting to doubt what you think. You will doubt your order card, should you add some light meals? Do you need some more dessert? Is there not enough kinds of drinks? You will doubt whether your product is not to the taste of the guests. Is the production process unstable? Is there a better ratio? While you are struggling with stress, you are delusional, and maybe you really can't help making the above choices. At this time, in order to survive, the cafe of your dreams no longer exists.

Well, as a matter of fact, you also have other options. Spend money on publicity. Sounds good, doesn't it? But I think, ah, a small restaurant, at best, you should find the local benchmarking official account to promote it, right? My friend, you are gambling. It sounds better to be venture capital. Your publicity fee, the guests may not be able to help you earn back, OK, no problem, earned back, you do another promotion, in your continuous cycle in the process, can attract less and less attention. Why? You can't be the only one doing publicity. Some people have seen your publicity, and the novelty of the people who accept it has declined. Finally, I will think that this store is very rich, because it often does publicity, that's all. Well, under such circumstances, even if you publicize it, it will be the same.

Well, I said it very gloomily, didn't I? No, I'm just talking about a very practical question. Yes, in fact, if you open a milk tea shop, you may be able to get your money back soon. even if you open a grocery store, you will earn faster than a coffee shop. What am I saying? I'm talking about the industry, my friend, coffee is really not as much as you think. If I tell you that coffee sells much better than tea, I'm pushing you into the fire.

Yes, there is no shortage of successful cases in cafes. You can say that there are many, I agree with you. But which family ever told you they had a hard time? You can get a good cup of coffee, which is the result of other people's improvement over the years. Do not think that feelings can be a good cafe, cafes need to pay patience to train familiar customers, you can pull guests into your feelings, let them feel, that is your ability. Otherwise, it is better to sell milk tea, of course, I do not deny that you can sell milk tea with a feeling.

What exactly is in the cafe? In fact, there is nothing in the cafe, there is an empty space in the cafe. There is only energy, knowledge, atmosphere, time, space, spirit and feelings, all of which have no substance. Coffee shop is not a place to give people a cup of coffee, coffee shop is a key, with this key to open a door, the door you can put down your tired body, that's all.

I was eating at the cafe. I was just hungry. I'm having dessert in a cafe. I might be a little upset. I'm drinking coffee in a cafe, and I really need to get rid of my current body. That's how you feel.

You eat in my cafe, I want to make money. You eat dessert in my cafe. I have to support my family. When you drink coffee in my cafe, I want to make ends meet and continue to run the business. This is business.

Leave your feelings to the guests to feel, do your own business well, this is to open a coffee shop. Otherwise, you can go to other people's pavilions and enjoy your own feelings. Thank you.

I'm sorry to hurt you, guys.

You're welcome, my friend. You deserve it.