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Where the wind of boutique coffee is going, it mainly depends on this game.

Published: 2026-08-07 Author: World Gafei

Last Updated: 2026/08/07, In 2015, Sasa Sestic, a barista born in Serbia and settled in Canberra, Australia, won the championship at World Barista Championship (WBC), the most important annual competition in the coffee industry. A year later, The Coffee Man, a documentary about Sasa, came out. This includes the fact that he used to be a career.

In 2015, Sasa Sestic, a barista born in Serbia and settled in Canberra, Australia, won the championship at World Barista Championship (WBC), the most important annual competition in the coffee industry.

A year later, The Coffee Man, a documentary about Sasa, came out. These include the introduction of his personal experience as a professional handball player, the details of the game when he and his team took milk to Seattle, the 2014 WBC champion and the help of Japanese barista Hidenori Izaki, and his visit to the coffee farm outside the game. It's a well-prepared documentary.

Compared with this blockbuster documentary, the title of WBC champion is indeed rich. Almost every barista has at least heard of the competition organized by the World Coffee Association (WCE).

The competition first selects local winners from more than 20 countries and invites them to participate in international competitions. The final competition is limited to 15 minutes, and baristas are required to provide four judges with 12 cups of coffee, including espresso, cappuccino and creative coffee. This part is not only about skills, but also about the coffee beans they choose, the creative methods they use, and so on.

During the Izaki competition in 2014, he mentioned his La Mesa landowner Enrique Navarro several times and illustrated his name and appearance in an introduction to the judges. Later, with the victory of Izaki, La Mesa Manor gained a better reputation in the industry.

Enrique Navarro and Hidenori Izaki

The same is true of Sasa, in addition to being the operator and barista of Ona Coffee, he is also a judge of the coffee bean evaluation and pricing competition Cup of Excellence and the initiator of the origin plan, which often gives him the opportunity to go deep into the country of origin of coffee and carefully select it.

During the competition, he repeatedly thanked Colombian coffee partner Camilo coffee farmers for picking small quantities of coffee beans for him, and specially set up a shading system to protect coffee from sunburn and gain 4% more sugar.

Another technology that will be pushed into the spotlight in the competition is technology related to coffee beans, such as Sasa, which brings Camilo's red wine treatment (Wine Making) to people's attention.

This method draws lessons from the principle of red wine production, placing coffee beans in stainless steel containers containing carbon dioxide to prevent oxidation, which can be better controlled by temperature and humidity to keep its aroma non-volatile. After Sasa won the championship, the red wine treatment with three internal categories (acetic fermentation / lactic acid fermentation / mixed fermentation) became popular in the boutique coffee world. in addition to the treatment of coffee beans in the sun and washing, the more direct result is that the coffee beans under this treatment also get higher prices.

Last March, WBC updated its rulebook. Starting with 2016 WBC this year in Dublin, Ireland, baristas will be restricted to coffee machines and bean grinders, VIctoria Arduino VA388 ("Black Hawk") and MAHLK ö NIG K30 Vario. The former is the semi-automatic coffee machine introduced by Starbucks to high-end selection stores, and WBC is undoubtedly a good exposure platform.

By the way, the 2016 WBC will debut on the 22nd of this month, Dublin time. It is worth paying attention to how the taste and technical wind of boutique coffee will change.

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