The domestic coffee market is subdivided, and consumers' choices are more personalized.
Coffee is a familiar drink for white-collar workers who travel to major office buildings. Coffee shops are the preferred place for daily business meetings, and coffee is also a refreshing tool for working overtime and staying up late.
Whether you are an accomplished businessman, an independent musician, a writer, a white-collar worker struggling with life, or a student busy studying, coffee shops provide the ideal place for friends who love life, have inspiration and ideas, with good coffee, good music, good books and good friends.
Coffee contains caffeine, after entering the body will promote sympathetic excitation, thus eliminating drowsiness, improve blood circulation, the body also feels warm, do not feel tired, so there is a "refreshing" effect.
"I think Blue Mountain's taste suits me, but Golden Mantelin's beans are also good."
As people's understanding and awareness of coffee increases, coffee consumption is no longer the original extensive, replaced by a breakdown of each category, including taste, origin, roasting degree and ripening season. More and more consumers prefer personalized coffee varieties that suit their tastes. This is the reporter's experience at the Beijing International Coffee Exhibition held recently.
It is reported that the annual coffee sales volume in China's coffee consumption market increases by about 15% every year, much higher than the annual growth rate of 2% in the international market. Coffee consumption may exceed 150 billion yuan in the next five years, while students and white-collar workers are growing into the main force of coffee consumption.
It is said that coffee shops are places full of stories, whether they make coffee or drink coffee, they are people with stories; because people who know how to drink coffee know how to live, and only if you really live, can there be stories to tell. Coffee is a kind of attitude, know how to appreciate coffee, will know how to taste coffee reflected in the mood of coffee. Just as those who love life will know how to cherish the happiness in front of them.
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Where the wind of boutique coffee is going, it mainly depends on this game.
In 2015, Sasa Sestic, a barista born in Serbia and settled in Canberra, Australia, won the championship at World Barista Championship (WBC), the most important annual competition in the coffee industry. A year later, The Coffee Man, a documentary about Sasa, came out. This includes the fact that he used to be a career.
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Yunnan Agricultural University applies for the addition of coffee undergraduate major
I learned from Yunnan Agricultural University yesterday that the university decided to apply for an additional undergraduate major in coffee and coffee engineering outside the catalogue of undergraduate majors in ordinary colleges and universities across the country, and invited relevant experts to attend the seminar. Coffee industry insiders said that if the professional declaration is successful, it will bring benefits to the training of talents in Yunnan coffee industry and be conducive to the development of the industry. Yunnan colleges and universities add characteristic agricultural specialties
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