The domestic coffee market is subdivided, and consumers' choices are more personalized.
Coffee is a familiar drink for white-collar workers who travel around office buildings-coffee shops are the preferred place for daily business meetings, and coffee is also a refreshing tool for staying up late.
Whether you are an accomplished businessman, an independent musician, a writer, a white-collar office worker who is working hard in life, or a student who is busy studying, the cafe will provide an ideal place for friends who love life and have inspiration and ideas for good coffee, good music, good books and good friends.
Coffee contains caffeine, after entering the body will promote sympathetic excitement, thus eliminating drowsiness, improve blood circulation, the body also feels warm, do not feel tired, so there is a "refreshing" effect.
"I think the taste of Blue Mountain suits me, but the beans of Golden Manning are also good."
With the improvement of people's understanding and awareness of coffee, coffee consumption is no longer the original extensive type, but replaced by the breakdown of their respective categories, including taste, origin, baking degree and mature season. More and more consumers prefer personalized coffee varieties that suit their tastes. This is the reporter's deepest experience at the recent Beijing International Coffee Exhibition.
It is reported that China's annual coffee sales volume in China's coffee consumption market is growing by about 15% a year, which is much higher than the 2% annual growth rate of the international market. Coffee consumption may exceed 150 billion yuan in the next five years, while students and white-collar workers are growing into the main coffee consumption force.
It is said that a cafe is a place full of stories, whether it is a coffee maker or a coffee drinker, there are people with stories, because people who know how to drink coffee are people who know how to live, and only if you have really lived, can you tell a story. Coffee is an attitude, people who know how to appreciate coffee, will know how to taste coffee reflected in the artistic conception of coffee. Just like those who love life, they will know how to cherish the happiness at present.
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The competition in Kunming cafes is fierce, and the war is imminent, but Yunnan coffee has no chance to participate in the war.
There are more and more coffee shops in Kunming, although the number is far less than that of traditional teahouses, the style of coffee shops is much better than that of teahouses, and some chain coffee shop brands are also gradually appearing in prosperous areas. if you add the coffee shops of local brands in Kunming, according to incomplete statistics, there are nearly 200 large and small coffee shops in the city, and they are still growing rapidly. Expansion is the most
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"I like to find those inconspicuous corners of the city center and give it something new."
Fan Chengjun from Wenzhou likes to collect old houses. In the first few years of coming to Shanghai in 2001, what he did was the business of buying and renovating old houses and then subletting them. most of these old houses with low prices and high rents were in the original French concessions such as Changshu Road and Anfu Road. In 2007, he found that the operating space of the house was getting smaller and smaller, so he set his sights on larger workers.
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