Starbucks baristas who know the World: travel to the Coffee Theater to "perform"
Original title: Starbucks baristas of "knowing the World": traversing to the Coffee Theater to "perform"
Starbucks baristas who "know the World": travel to the Coffee Theater to "perform"
Shenzhen, Beijing, Kunming, Guangzhou. In the flagship store of Starbucks Disney town in Shanghai Disney Resort, you will find that many clerks have different city names on their chest name plates. This special logo often surprises guests, and comedies of fellow-townsmen are staged from time to time.
In fact, these Starbucks partners with geographical logos came from all over the world to work at Starbucks, known as the "Coffee Theater", through the "Partners know the World" program within Starbucks.
More than two months later, each of them became a member of the "deluxe band" in this coffee theater with enthusiasm and professionalism: six professional coffee machines were the best musical instruments; the sound of fast-turning bean grinders and the rhythm of steam beating milk bubbles; the air of the theater was filled with the mellow aroma of coffee and water vapor, playing the 4D version of the coffee concerto.
Baristas who are full of enthusiasm and creativity and have come a long way to know the world are reaping their own unique experience.
Leave home and experience independence and growth
The resignation letter of "the world is so big, I want to see it" has gone viral on the Internet. At Starbucks, you can go out and see the world without resigning. The "Partners know the World" program is a platform for this special experience-store partners can work in other cities or even overseas for a year through their own applications. such exchanges can not only promote the exchange of talents between Starbucks different markets, but also give employees the opportunity to experience a richer life.
Beijing Niu Cui Ying is one of them. "you must have the experience of living away from home before you are 30," which is the goal she has set for herself. And "friends know the world" made her achieve her goal five years ahead of schedule. As a Beijing girl born and raised in Beijing, this is the first time she has left home for a long time and experienced a completely different culture and working atmosphere.
At first, everything seemed new to her, cooking by herself, attending group training and going to Disney with her friends. While she is novel, she also learns to arrange her work and life completely independently. "I thought that when I came to Damodu, I could see a prosperous city. I didn't expect to live in Chuansha, a suburb of Shanghai. At first, I couldn't even understand the dialect of the local driver by taxi." Training in Shanghai stores, Cui Ying even found that the ordering process she was familiar with in Beijing didn't work, and she had to learn a lot of things from scratch. But it is these "differences" and "unexpected" that make her grow up little by little in Shanghai.
Tang Junnan in 1993 was the youngest in the "Partners know the World" program. After graduating from college, his family wanted to arrange for him to work on the State Grid, with stability, ease and high income. "I firmly object to why you should do a job that you can see at the age of twenty!" Starbucks is chosen because it recognizes the culture here, "interesting, lively, and always has new possibilities." He used to work at Starbucks in Xiamen. "Xiamen is a very slow city, leisurely and complacent. When you get to Shanghai, everything becomes faster." But he likes the feeling of "living somewhere else", and even wants to go to more different cities if he has the chance.
Experience working at full speed and efficiently at the flagship store
The Starbucks in the small town of Shanghai Disney is the first Starbucks flagship store located in the Disney resort in Asia.
The upper and lower two-story dome buildings are full of strong design sense. Being in it is like being in a coffee theater. But working here is not just a series of work, it is a challenge for every partner.
Unlike ordinary stores, the flagship store has to deal with thousands of customers every day, with more than 30 partners in each shift rotating in more than a dozen positions, and the whole store is a huge system that requires everyone to run at high speed.
"if I hadn't known the world with my friends, I might not have known what it would be like to work in such a large store." Yue Yuanbo from Shenzhen is an energetic big boy who introduces the process of the store to reporters in an orderly manner.
From the moment the guests enter the restaurant to order, the partners will plan the moving line of each guest to ensure the most efficient service.
There is no traditional "menu blackboard" here. In order to improve the efficiency of cashier ordering, Starbucks hides the menu board for the first time, and each incoming customer will receive a "handheld menu". Through the Wechat QR code on the menu, the order will be confirmed by Starbucks staff, and finally pick up the meal at the bar. In addition, the design of the island bar on both sides of the first floor can divide the flow of people into two, which can ensure that the passenger flow can be in good order when the passenger flow is large.
"do you know? These moving lines, as well as post settings, were continuously adjusted by more than 100 of our partners during the trial operation phase before they were finally decided. Before the official opening, we were divided into two groups to do role-playing and try all possible situations to ensure that each guest got a drink within five minutes. " This sense of busyness and participation makes Yue Yuanbo more aware of his value as a Starbucks partner: even the most front-line employees can participate in the design and improvement of the process. He has done more than a dozen positions in the store, "I feel." now if you leave me at any Starbucks in the country, I can do it on my own. "
Experience energy and joy at Disney
Felix traveled halfway across China from Kunming to Shanghai in order to experience being a barista at a Disney resort. "because I like children and Disney cartoons."
After working for more than a month, his biggest feeling is that he won't be surprised to see any kind of people in this store. This is already a place full of joy. Big boys fighting with lightsabers, middle-aged ladies in princess clothes, of course, the most are children. "I can't stop laughing every day because the children are so cute."
He and his companions will always keep a childlike innocence, prepare cartoon stickers with them, and coax their children anytime and anywhere.
Yue Yuanbo especially remembers that once he met a little girl who was crying and comforted her by himself: "Don't cry, you are a little princess." The girl immediately smiled through tears and said to her mother, Mom, that brother said I was a princess! "at this moment, I feel like I have magic."
In addition, helping parents with babies soak in milk powder and disinfect milk bottles has almost become the "daily work" of infield partners. "We are all masters of milk powder now." Qi Chenghui, a girl from Beijing, said so. Ice packs and band-aids are also regular products in the store. Children have a small scratch, which can also be solved here.
No wonder, as soon as you walk into this Starbucks, you will immediately feel a happy atmosphere.
Experience friendship and unity with partners
In addition to their daily work, this group of young people from all over the country also live together. Different regional cultures bring collision and blending, and let them have many different experiences.
Zheng Qianqian, a native of Shandong, has been working in a store in Zibo, Shandong. She has set herself a goal to learn Shanghainese and Cantonese this year when she works in Shanghai. After work, she pestered her colleagues in Shanghai and Guangdong to practice oral English. "at first, it was really terrible. They said that talking to me was like the scene of a car accident, and they often made everyone laugh so much that they had a stomachache." However, Zheng Qianqian did not give up. "at least I am not afraid to meet guests who speak Cantonese and Shanghainese."
When it comes to language, whenever we meet guests from our hometown, our partners will feel particularly cordial. Everyone in the shop has a famous brand with English name and hometown written on it, and it is easy to solve local dialects.
Many friends, like Zheng Qianqian, set goals for themselves. Qi Chenghui collected the City Cup. When she came to Shanghai this time, she hoped to visit all the cities in the Yangtze River Delta and expand her collection.
Yue Yuanbo, who likes to take pictures, plans to take pictures of 100 Starbucks: "I have photographed Wukang Road, South Station Road, and Zhujiajiao. There are really many beautiful Starbucks in Shanghai."
After work, everyone lives together, goes to Disneyland, cooks and plays board games together. When someone is sick, the partners not only arrange the shift, but also take turns to take care of it. Qi Chenghui said: "although I have been away from home for a year, I feel really happy to get so many interesting friends."
At Starbucks, goals and dreams can be realized in this way. A good company will create an atmosphere and create more possibilities for its employees. There is coffee, a chance to know the world, and a joyful experience full of dreams.
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