Ready-to-drink coffee is about to exceed 150 billion yuan in China's coffee market.
More and more young people like to drink coffee, and different types of products such as instant, freshly ground and ready-to-drink all occupy a corner of the market. However, with the acceleration of people's pace of life, the data show that the scale of instant coffee in China's coffee market is about to exceed 150 billion yuan, and the destruction of several hundred tons of instant products by Nestl é can also show that the layout and trend of the coffee market are changing from the side.
At present, the major beverage companies have begun to enter the fierce competition, carbonated drinks, fruit juices, mineral water, soda and so on, the market has gradually entered a period of saturation. The annual growth rate of the coffee market has also reached 15%, and the development trend is also very good. Ready-to-drink coffee is about to break through 150 billion yuan in China's coffee market. Instant coffee, freshly ground coffee, instant coffee and so on are also facing small changes.
Ten years ago, Coca-Cola and Nestl é entered the ready-to-drink coffee market together. The development potential of instant coffee is very good. Including places such as South Korea and Japan, the instant coffee market has become very mature. In China, instant coffee has just begun to develop, so there is great potential for future development. Most importantly, now the main force of consumption is some post-80s and post-90s young consumers, so there is a lot of room for the development of instant coffee.
As a leader in the coffee market, Nestle Coffee has been developing in China's coffee market since the 1980s. But at the beginning of this year, Nestle Coffee in Dongguan destroyed a batch of hundreds of tons of instant coffee, which Nestl é explained that the destruction was only to destroy stocks. At present, the Guangdong market is still in the recovery stage, but Nestl é first ensures the quality of products, which is worthy of being favored by consumers. This incident has little impact on the coffee market and will not have any impact on the development of the instant coffee industry as a whole. But at present, the market has reflected that the bagged instant coffee, which is located at about 2 yuan, can no longer meet the consumer demand. If the packaging of the product is not upgraded, consumers will not pay for it.
With the rapid development of the coffee market as a whole, the development speed of the instant coffee market begins to slow down, such as the impact of freshly ground coffee and instant coffee. At present, Starbucks is a well-known brand in the global coffee market. This year, Starbucks launched new ready-to-drink coffee products in the coffee field in China, and gradually began to occupy a strong market position.
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The beverage industry is facing a reshuffle period, carbonated drinks, water, fruit juices and other major categories are also experiencing unprecedented challenges, its market is gradually becoming saturated. However, the annual growth rate of China's coffee market has reached 15% Mur20%, with a good momentum of development. Ready-to-drink coffee, a category of coffee consumption with a compound growth rate of 34.2%. The scale of coffee consumption market in China is about to exceed 1500.
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