High-quality raw beans let Chinese people know fine coffee
When summer comes, people tend to get tired after lunch. At this time, a cup of coffee can not only relieve drowsiness, but also give people a very pleasant experience and enjoyment. With the introduction of coffee into the lives of Chinese people in recent years, consumers have become familiar with coffee from strangers. Some time ago, Starbucks Coffee launched boutique hand-brewed coffee and cold extracted coffee, which caused a sensation among consumers.
So the question is, what is the sanctity of boutique hand-made coffee, and what are the origins that can cause consumers to pursue it so much? In this regard, we consulted Mao Shouyuan, general manager of coffee quality coffee. Mao believes that boutique coffee has developed rapidly in recent years. Many cafes and Taobao have launched boutique coffee products, and the domestic market for boutique coffee is becoming more and more mature.
In order to provide people with more high-quality and excellent boutique coffee, Coffee Changxian insists on importing raw beans from its place of origin. according to the general introduction of Coffee Coffee Mao, at present, most coffee trees grow in high-altitude areas between the Tropic of Cancer and the Tropic of Capricorn. High-quality boutique coffee has a very strict demand for climate, tree species, altitude, and sun exposure, so fine coffee is rare.
At the same time, Chang Hang Mao always pointed out that in the impression of many consumers, good coffee is equated with Blue Mountain and Kopi Luwak, which is actually incorrect. First of all, fine coffee does not use Blue Mountain Kopi Luwak as expensive, often thousands of times. Secondly, boutique coffee pays more attention to the flavor of the place of origin. For example, Ethiopian coffee has its unique fruit and citrus flavor, while Kenyan coffee has a heavier berry flavor. Brazil has a more balanced flavor, while Indonesian coffee has a stronger flavor.
And the most important point is that fine coffee should be fresh, delicious and delicious. Compared with tea and wine, the freshness of coffee has a shorter life, and at the same time, it tests the skill of coffee roasters and the quality of raw coffee beans. Therefore, General Mao plans to visit different coffee producing areas every year to find high quality raw coffee beans and sign agreements with local farmers to customize high quality raw coffee beans. Promote the development of domestic boutique coffee market.
In addition to providing high-quality raw coffee beans, coffee production is also a lesson that tests skills. In this regard, Mr. Mao introduced that coffee beans should not only be fresh, but also should be ground and made freshly. After grinding, the flavor will be quickly lost. At the same time, the taste will be greatly reduced. Only fresh roasting and freshly made coffee can give consumers an excellent coffee experience.
In order to create an excellent consumption experience for consumers, Ke Chang Hang also launched a locomotive smokeless coffee roaster and a small steel cannon roaster for the cafe, so that the store can bake a pot of delicious boutique coffee easily and quickly. At the same time, coffee Changxian also provides a variety of coffee equipment to help people better understand high-quality coffee and make coffee better enter the daily life of thousands of families.
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Back five or six years ago, coffee's role in China's consumer market seemed more like an exotic drink with refreshing functions. In recent years, with the gradual development of people's drinking habits, coffee quality and flavor have gradually become higher than fast food coffee. Still, opening a boutique coffee shop doesn't sound like a solid business. ENJOY NEAR
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