Starbucks plans to open three more Evolution juice bars
Starbucks (SBUX) announced on Friday that it plans to open three more Evolution Fresh juice bars after opening the first one in March this year.
Starbucks bought Evolution Fresh for $30 million at the end of last year and opened its first Evolution Fresh juice bar in Bellevue, Washington, on March 19. The company said a second juice bar will open in downtown Seattle on Friday and plans to open two more in Seattle and San Francisco this fall.
Starbucks also said it plans to expand the distribution of its bottled Evolution ready-to-drink juice in supermarkets and other stores to take advantage of the fast-growing high-end juice market.
The ready-to-drink high-end juice market has always been a bright spot in the American beverage market. According to the beverage industry magazine Beverage Digest, sales of high-end juices in the United States rose 25% in the second quarter of this year. Sales of brands such as Naked Bolthouse, Naked and Odwalla all increased significantly.
In the face of increasing competition from rivals such as Weibo (MCD) and DNKN, Starbucks is aggressively expanding beyond coffee shops. The company announced last month that it plans to open its first Tazo teahouse near its Seattle headquarters this autumn, which will serve more than 80 tea drinks, packaged chocolates, as well as sugar and honey for making tea.
In addition, the company last month acquired La Boulange, a San Francisco-based bakery chain, and will replace the bread and pastries currently sold at Starbucks with its products. Starbucks said it plans to turn the baking brand into a national chain in the future.
- Prev
Having a cup of coffee while having class? The most romantic major will be Yunnan Agricultural University.
Have you ever heard of such a romantic and interesting class in college class, such as identifying coffee beans, learning to taste coffee and making fancy coffee? Yunnan Agricultural University will declare the coffee and coffee project, relying on the Tropical crops College, not only to enable students to master coffee production, consumption, trade and other related knowledge, but also to train students to identify coffee varieties, master coffee services, brew coffee and other specialties.
- Next
Marketing Secrets of Starbucks
Starbucks' financial report has also mentioned many times that its goal in China is to grow into the largest overseas market outside the United States.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m