The price of Starbucks coffee has risen quietly. Other brands have not followed suit yet.

Starbucks first entered the Fuzhou market around 2011 and now has more than a dozen stores in Fuzhou. Ye Zefan, president of the Fujian Coffee Industry Association, said that it was the arrival of foreign brands that led to the coffee culture in Fuzhou, which has seen a sharp increase in the number of cafes in Fuzhou in the past five or six years. According to incomplete statistics of the association, the number of cafes in the five urban districts of Fuzhou increased from less than 100 at the end of 2010 to nearly 400 at the end of 2013 and to 791 in August 2014. "now there are more than 1100 large and small cafes in Fuzhou, and the competition in the banyan coffee industry is becoming increasingly fierce, and homogenization is also quite serious." Ye Zefan told reporters that there are also 28 rules in the coffee industry. "there are more and more cafes, but only 20% of the shops are really profitable, and 80% of the stores are actually in a state of capital preservation and loss, but everyone can only see the 20% of those stores that make a profit."

According to people in the Rong Coffee industry, Starbucks' price increase is mainly affected by rent and labor costs, but Starbucks has strong profitability and brand effect, so it is estimated that the price increase will have a limited impact on passenger flow. At present, other brands in Fuzhou have not followed the trend to raise prices, and various theme cafes and independent cafes on the streets are springing up. These cafes have more price advantages, and market differentiation and segmentation are inevitable in the future.