The re-export trade volume of Chongqing Jian Coffee Trading Center may reach 300 million US dollars this year.

On June 16, Chongqing Coffee Trading Center opened. According to reports, the center will be built into the country's largest coffee electronic trading platform, coffee (cross-border) e-commerce platform, coffee industry chain financing credit platform, the National Coffee transaction settlement Center and the Coffee big data Center.

The relevant person in charge of the Chongqing Economic and Information Commission believes that the center can provide high-quality and convenient information, transactions, settlement, warehousing and logistics, financing and credit enhancement services for enterprises related to the coffee industry chain. let the majority of coffee growers, coffee producers, traders, consumers to achieve information sharing, equal transactions.

A local government official in Chongqing, who spoke on condition of anonymity, said that Chongqing is adjacent to Yunnan, the largest coffee planting base in China, and Chongqing has geographical and logistics advantages. At the same time, Chongqing has three major regional transportation hubs, namely, ports, railways and airports, and three national first-class open ports of water transport, railway and aviation, while Yunnan's coffee industry has lagged behind in brand building and trade for a long time, and the two sides can learn from each other's strengths to offset their weaknesses.

In fact, Yunnan and Chongqing have already begun to cooperate in the field of coffee. In May 2015, Chongqing Energy Group signed a strategic cooperation agreement with Hougu Coffee. Xiong Xiangren, president of the Yunnan Coffee Industry Association, said that the phenomenon of "growing coffee in Yunnan and selling coffee in Chongqing" will be more common.

In addition, in recent years, China's coffee consumption has also been increasing year by year, with an average annual growth rate of about 20%. "however, the per capita consumption in China is about 4 cups, and even in first-tier cities such as Beijing and Shanghai, the per capita consumption is only 20 cups, which is far lower than the level of more than 100 cups in Japan, South Korea, Europe and the United States." Xiong Xiangren said that China's coffee consumption market has great potential in the future, and consumption is expected to reach more than 600 billion yuan by 2020.

To strengthen the pricing power of coffee

In fact, Chongqing is not the first place to propose a coffee trading center.

As early as July 2014, Yunnan Coffee Trading Center and Kunming Coffee Trading Center were listed in Pu'er and Kunming respectively, and set the goal of building the world's third largest coffee exchange. Since then, however, progress in obtaining licenses has not been smooth, and in July 2015, the coffee trading center of the Shanghai Free Trade Zone was also unveiled.

A reporter from the Daily Business News learned that in addition to competing for coffee trading centers in China, Yunnan coffee is facing the dilemma of lack of pricing power in the global market because of more raw material supply.

"for a long time, in the global market, because Yunnan coffee has been in the stage of buying and selling raw materials and does not have the pricing power, it is unable to protect the interests of farmers." Xiong Xiangren said that at present, only Yunnan coffee is quoted lower than the New York futures price, which has brought billions of yuan of losses to Yunnan farmers.

In Chongqing's vision, its coffee trading center will also carry five major functional platforms. This year, through China-Europe train transportation, it will achieve the business goal of exporting 3000 containers of coffee products and coffee trading volume of 2 billion to 3 billion yuan. Long-term planning is based on providing transaction, information, logistics, financing and other services for the coffee industry. By 2020, the scale of transaction, logistics and financing will be 100 billion yuan, 20 billion yuan and 6 billion yuan respectively.