The re-export trade volume of Chongqing Jian Coffee Trading Center may reach 300 million US dollars this year.
On June 16, Chongqing Coffee Trading Center opened. According to reports, the center will be built into the country's largest coffee electronic trading platform, coffee (cross-border) e-commerce platform, coffee industry chain financing credit platform, the National Coffee transaction settlement Center and the Coffee big data Center.
The relevant person in charge of the Chongqing Economic and Information Commission believes that the center can provide high-quality and convenient information, transactions, settlement, warehousing and logistics, financing and credit enhancement services for enterprises related to the coffee industry chain. let the majority of coffee growers, coffee producers, traders, consumers to achieve information sharing, equal transactions.
A local government official in Chongqing, who spoke on condition of anonymity, said that Chongqing is adjacent to Yunnan, the largest coffee planting base in China, and Chongqing has geographical and logistics advantages. At the same time, Chongqing has three major regional transportation hubs, namely, ports, railways and airports, and three national first-class open ports of water transport, railway and aviation, while Yunnan's coffee industry has lagged behind in brand building and trade for a long time, and the two sides can learn from each other's strengths to offset their weaknesses.
In fact, Yunnan and Chongqing have already begun to cooperate in the field of coffee. In May 2015, Chongqing Energy Group signed a strategic cooperation agreement with Hougu Coffee. Xiong Xiangren, president of the Yunnan Coffee Industry Association, said that the phenomenon of "growing coffee in Yunnan and selling coffee in Chongqing" will be more common.
In addition, in recent years, China's coffee consumption has also been increasing year by year, with an average annual growth rate of about 20%. "however, the per capita consumption in China is about 4 cups, and even in first-tier cities such as Beijing and Shanghai, the per capita consumption is only 20 cups, which is far lower than the level of more than 100 cups in Japan, South Korea, Europe and the United States." Xiong Xiangren said that China's coffee consumption market has great potential in the future, and consumption is expected to reach more than 600 billion yuan by 2020.
To strengthen the pricing power of coffee
In fact, Chongqing is not the first place to propose a coffee trading center.
As early as July 2014, Yunnan Coffee Trading Center and Kunming Coffee Trading Center were listed in Pu'er and Kunming respectively, and set the goal of building the world's third largest coffee exchange. Since then, however, progress in obtaining licenses has not been smooth, and in July 2015, the coffee trading center of the Shanghai Free Trade Zone was also unveiled.
A reporter from the Daily Business News learned that in addition to competing for coffee trading centers in China, Yunnan coffee is facing the dilemma of lack of pricing power in the global market because of more raw material supply.
"for a long time, in the global market, because Yunnan coffee has been in the stage of buying and selling raw materials and does not have the pricing power, it is unable to protect the interests of farmers." Xiong Xiangren said that at present, only Yunnan coffee is quoted lower than the New York futures price, which has brought billions of yuan of losses to Yunnan farmers.
In Chongqing's vision, its coffee trading center will also carry five major functional platforms. This year, through China-Europe train transportation, it will achieve the business goal of exporting 3000 containers of coffee products and coffee trading volume of 2 billion to 3 billion yuan. Long-term planning is based on providing transaction, information, logistics, financing and other services for the coffee industry. By 2020, the scale of transaction, logistics and financing will be 100 billion yuan, 20 billion yuan and 6 billion yuan respectively.
- Prev
The price of Starbucks coffee has risen quietly. Other brands have not followed suit yet.
Starbucks first entered the Fuzhou market around 2011 and now has more than a dozen stores in Fuzhou. Ye Zefan, president of the Fujian Coffee Industry Association, said that it was the arrival of foreign brands that led to the coffee culture in Fuzhou, which has seen a sharp increase in the number of cafes in Fuzhou in the past five or six years. According to the incomplete statistics of the association, the number of cafes in the five urban districts of Fuzhou increased from less than 100 at the end of 2010 to nearly 400 at the end of 2013.
- Next
La Chabel invests $3.75 million in coffee brand Segafredo
Founded in 1998, Shanghai La Chabel clothing Co., Ltd. (referred to as La Chabel or the company) is a fast-growing multi-brand fashion group in China, engaged in design, brand promotion and sales of clothing products, mainly engaged in mass women's casual clothing. The company is committed to passing 10 existing brands (La Chapelle, Puella, UlifeStyle, 7m, Candies, La Ba)
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m