The coffee dream of Jinan people, from obsessive bakers to coffee shopkeepers.

D almost obsessive baker

Zhang Deli, a roaster of love nest coffee, was qualified as a national barista examiner last year. "I was exposed to coffee in 2000, but I didn't expect to work for more than a decade."

As a professional coffee roaster, Zhang Deli studies coffee almost every day, almost obsessed. Every time he takes a cup of coffee and tastes it, he can tell whether the variety is bad or not. "just like tea, coffee beans actually have different tastes such as sour, bitter, pure and fragrant, not just a bitter taste, as many people say, which requires careful taste."

"A few years ago, the coffee sold on the market was mainly fragrant, but now it is more diversified." He picked up a bag of coffee beans. "for example, this bag of Yunnan mango palm, which is of relatively high quality in China, won the third place in the fourth Pu'er Coffee Raw Bean Competition, and is now very popular in the market."

On the wooden coffee table in front of Zhang Deli are coffee beans from more than 20 producing areas from different countries, including Kopi Luwak, Yejiaxuefei, Mexican Red Honey treatment, which are more popular in recent years. He picked up a bag of Mexican red honey and told reporters, "when you drink this coffee, you will feel sour or bitter at first, but after drinking it carefully, you will find a hint of chocolate or even wine."

Zhang Deli is very enthusiastic about promoting coffee culture. "when guests come to the store, I will not only let them taste all kinds of coffee, but also share some coffee culture with them according to their time."

I am gratified by the change in customers' awareness and awareness of coffee culture. "

Many customers also like private customization. "more and more customers come to the store to buy beans and go home to brew them. We will according to the customer's request for careful baking, to concentrate on making his own coffee, which is a unique life experience. " Zhang Deli said.

E "high-end" trading center

In the development of coffee industry in Jinan, the collaborative agglomeration effect of industrial chain is becoming increasingly prominent, which Zhongheng Mall in Jinan has the most say. In March 2015, Shandong International Coffee and Beverage West Point Trading Center, the only and largest coffee professional market in Jiangbei, invested by Zhongheng Mall, was established in Jinan, filling the gap in Jinan and even Shandong. The Shandong Coffee Chamber of Commerce and Jinan Coffee Industry Association, established in the same year, provide a broad platform for enthusiastic coffee practitioners to display their talents.

At the Shandong International Coffee Beverage West Point Trading Center, you can not only buy a variety of coffee beverage making raw materials and equipment, but also learn coffee making skills, adding a bit of petty bourgeoisie atmosphere to the traditional small commodity market. Li Tonghui, sales director of Jinan Coffee Star Mechanical and Electrical equipment Co., Ltd., located in the trading center, is one of the beneficiaries of market services. "the trading center is of great help to our development, not only providing various support to the operators." also through various opportunities to promote the coffee industry, greatly enhanced the confidence of our business owners, but also opened a sunroof for ordinary people to enjoy coffee life. Our family semi-automatic coffee machine costs about 1000 yuan each, and we can sell one in two days on average, so that coffee can really come into public life. "

On the desk of Liu Lei, president of the Coffee Chamber of Commerce in Shandong Province and general manager of Jinan Zhongheng Mall, lies a pile of books about coffee. According to him, in the current environment of excessive competition and difficult profits, Zhongheng Mall decisively implemented a comprehensive upgrading and transformation of the original office area in 2014, choosing the "coffee" business project, matching with the hotel supplies market, and forming a perfect industrial chain.

"there are many coffee merchants in Jinan, with many tricks but scattered patterns and little communication between industries. To create such a 'high-end' trading center is to increase cohesion and achieve industrial coordination. At present, the market has more than 20 business households, and recently, South Korean customers have come to say that they want to do Korean coffee enterprises in Jinan. The number of member units of the Coffee Chamber has grown to more than 50. " Liu Lei said that in order to build this platform, Zhongheng Mall also held coffee skills competitions and Coffee West Point Food Festival and other activities. "Coffee is the representative of fashion culture, and spring water is the treasure of Jinan people. if the two can be well combined to create spring coffee, it will become a brand-new Quancheng business card.