Countdown to the US election 7-Eleven 's election coffee cup is here again.

On Wednesday, 7-Eleven announced the re-launch of its quadrennial presidential coffee cup voting campaign, 7-Election, as the US election enters a critical period. This is the fifth year since the 2000 election, and when customers buy coffee, they can choose paper cups printed with the colors of their own support camp-red for Republicans and blue for Democrats. But unlike the names of the candidates printed in the previous two terms-I don't know whether this year's two candidates are controversial-this year's election cup is printed only on the party they represent. In addition, 7-Eleven launched a third option this year, the Speak Up Cup Cup, for the first time in 16 years. This year's general election cup | from denverpost "in preparing for this vote in 2016, we found that voters, especially young people, are not just talking about candidates or political parties in this campaign, they will talk about all kinds of issues that are important to them on social media," said Laura Gordon, vice president of marketing and brand innovation at 7-Eleven, so the "speak up" Cup encourages customers to write down the topics they care about during the election season. Include supported third parties and share them on social platforms with the tag "# 7ELECTION". 7-Eleven will count bipartisan coffee cup sales in real time-when each customer can "vote" multiple times-and will update the detailed results of national, state, city and store matches on the website every day from Sept. 6 until the end of Election Day. Interestingly, the leading candidates in coffee cup voting in the past-even if the percentage varies-have actually been elected president of the United States. Comparison of voting results over the years | from magicbulletmedia to encourage customers to participate in this event, 7-Eleven will also hold a free coffee week from October 3 to 9, sending free coupons to users through the mobile 7Rewards app. In addition, the 7-Eleven Dollar Day event will follow three presidential debates on September 27, October 10 and October 20, and the dollar discount can only be used in the purchase of election cups through the 7Rewards app. In fact, in April this year, 7-Eleven also played election marketing to the Philippines. Unlike the American version of the coffee cup, the Philippine presidential election cup contains drinks, a total of six cup patterns, in addition to five candidates, there is also an "undecided" cup. Since the launch of the election cup in 2000, more than 6 million cups of election coffee have been sold in the United States, 7-Eleven said. Given that US stores sell more than 1 million cups of coffee a day, and 7-Eleven, which has more than 10, 000 convenience stores in North America, election marketing is still more popular than making money. In fact, 7-Eleven 's abacus is good-the Philippine Election Cup in April has been scanned on Twitter, and this time, monitoring data from social media listening tool Keyhole shows that the content under the # 7ELECTION tag has reached 7717 Twitter and Instagram users in the past two days, and this is just the beginning.