"Coffee + Bank" is the Innovation of Banking Service
Opening bank outlets into cafes, or taking the initiative to introduce cafes in newly opened service outlets, is gradually becoming a new marketing model for some banks to build characteristic brands and provide leisure services. In recent years, Pacific [3.10% Capital Research report] Coffee, in cooperation with Zhuhai China Resources Bank, has opened three coffee banks, including Zhuhai Zhubin Garden China Resources Bank Store. China Merchants Bank [2.68% Capital Research report] also established a new business model of "Coffee Bank" with Korean chain brand "Coffee accompany you" a few days ago, which is about to open.
Under the "Coffee + Bank" model, customers can move to the "coffee service area" on the other side while handling related business, or enjoy freshly brewed coffee, sit and rest, or talk about investment plans with private wealth advisors. It can be said to complement each other. With the increasingly fierce competition in the industry, many banks begin to play new tricks. In addition to coffee banks, they also set up bank "flagship stores", bank "smart halls" and so on. In the flagship store, customers can also do business well while drinking coffee and eating cake. this service is more and more recognized by people.
As one of the directions of bank reform, the development of physical network to electronic, intelligent and leisure can not only solve the contradiction between cost and expansion, but also adapt to customers' usage habits and enhance their own experience. The bank cooperates with the coffee shop because the bank has chosen the young target group who comes to drink coffee. These people are young, knowledgeable and have good spending power, and are the potential target customers of banks. At the same time, "coffee + bank" is also the inevitable result of the bank's market-oriented choice. Whether it is "coffee + bank", or flagship stores, smart halls, all reflect the new trend that institutions attach importance to customer experience.
With the progress of economic development and changes in customer demand, banks are becoming more "fashionable". They are doing everything they can to get the "last kilometer". However, in order to achieve long-term development, the banking industry must improve the service level of its main business, which is fundamental.
- Prev
According to research, drinking the right amount of coffee can reduce the suicide rate.
To sum up the results of the study, people drink the right amount of coffee every day is good for the human body, but the author should still remind pregnant women and cancer patients not to drink coffee.
- Next
ICE raw sugar futures fell on July 23, while Arabica coffee futures rose.
Intercontinental Exchange (ICE) cocoa futures rose to a three-year high on Wednesday, with particularly heavy trading volume, traders said, as physical cocoa prices were higher than cocoa futures and investors holding short positions in recent months contracts flattened positions.
Related
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?