International brands enter the Russian coffee candy market
Russian business consulting website reported on Aug. 21, according to the 2014 Russian public catering chain market research data launched by RBC.research, so far, there are about 790 coffee and confectionery chains and bakeries in Russia, of which more than 60% are in Voronezh, Moscow and St. Petersburg.
The above statistics directly prove that the coffee confectionery shop in Russia is still not saturated. Noting the unlimited development potential of this market, many foreign merchants decided to enter the Russian coffee candy market. So in 2012, the first PAUL and Auntie Anne's coffee confectionery shops were opened in Russia. Today, the two foreign brands have opened 9 and 11 restaurants across Russia, respectively. In 2013 and early 2014, three more international merchants Krispy Kreme, Wetzel's Pretzels and Great american cookeis, which run coffee confectionery and bakeries, entered the Russian market.
So far, these businesses have only opened a few restaurants in Russia. However, despite its late entry into the Russian market, it should not be underestimated. Novikov Group Group, which controls the franchise network of Krispy Kreme in Moscow City and Moscow State, is preparing to open 40 coffee shops in five years. Wetzel's Pretzels, another US brand, looks less ambitious with plans to open eight outlets in the busiest locations in Moscow over the next two years and more than 50 bakeries across Russia under a franchise system. In addition, the company plans to vigorously develop a network of bakery chains in the CIS and Baltic countries.
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Burger King offers $3 billion financing for acquisition of Canadian coffee chain giant Warren Buffett
On Aug. 25, US fast food giant BurgerKingWorldwideInc;NYSE:BKW confirmed that it was in talks to buy TimHortons, a Canadian coffee and doughnut chain, and was interested in moving its headquarters to Canada to reduce tax expenses. According to the statement of the two companies, the two sides will form a new company after the merger and retain the two original products.
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Luoyang Coffee Shop has developed rapidly in recent years. What is the course of local coffee brands?
In recent years, the characteristic leisure coffee shop in our city has developed rapidly, especially in the first half of this year, its development shows a blowout trend: in addition to local coffee brands, some domestic and international well-known coffee brands have also entered our city, and the number of stores is increasing rapidly. competition is becoming increasingly fierce. At present, whether the coffee leisure market in our city tends to be saturated? In the face of the impact of foreign brands, local coffee brands
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