Luoyang Coffee Shop has developed rapidly in recent years. What is the course of local coffee brands?

In recent years, the characteristic leisure coffee shop in our city has developed rapidly, especially in the first half of this year, its development shows a blowout trend: in addition to local coffee brands, some domestic and international well-known coffee brands have also entered our city, and the number of stores is increasing rapidly. competition is becoming increasingly fierce. At present, whether the coffee leisure market in our city tends to be saturated? In the face of the impact of foreign brands, how should local coffee brands develop?

Phenomenon: the number of coffee shops has soared

A few years ago, when it came to coffee shops in Luoyang, most people thought of only a few business chains such as Dior and Goethe. In the past two years, many citizens have found that there are more and more characteristic coffee shops in our city, providing more choices for friends to get together and chat at leisure.

"in the past two years, coffee shops in Luoyang have developed rapidly, not only local brands, but also some domestic and international well-known chain brands have also entered the Luoyang market." Yang Yifan, founder of coffee brand in our city, said.

Since the end of 2012, a number of local self-brand coffee shops such as Coffee, Xi style, Real Coffee and Park 1702 have opened one after another. After nearly a year of development, from the end of 2013 to April this year, the coffee market in our city has entered a peak of development, and international brands such as Man Coffee, Zoo Coffee, Caffe Bene and other international brands have also come to Luo to open stores.

"so far, about 30 coffee shop brands have opened in the city in the past two years, and during the five-month peak of development, an average of about 7 new stores have been opened every month, including branches opened by some brands." Yang Yifan said.

Analysis: multiple factors contribute to "coffee fever"

Why is the coffee industry growing so rapidly in just two years?

The general environment of the development of the industry has led to the coffee "hot wind" blowing to Luoyang. Yang Yifan said that in developed countries and domestic big cities such as Beijing and Shanghai, the development of the coffee industry has gone through many stages, such as instant coffee, Italian coffee, boutique coffee, and so on. Today, leisure coffee shops with Italian and boutique coffee are in vogue. Naturally, businessmen in our city will not miss this business opportunity.

With the development of social economy, more and more people begin to know coffee, accept coffee, and regard it as a kind of fashion. Lu Yang, founder of Xi-style Coffee, said that nowadays, people have higher and higher requirements for the consumption environment, and coffee shops that integrate coffee consumption and environmental consumption just meet the needs of consumers.

At the same time, in the past two years, more and more people have returned from studying abroad or returned to Luoyang from big cities to start a business. These young people are more used to spending money in coffee shops.

In addition, more and more new business circles in our city also provide a carrier for the development of coffee shops.

Problem: the market is saturated and the crowd is still small.

Coffee shops proliferate in a short period of time, and the direct consequence is that the market tends to be saturated.

Yang Yifan said that although more and more consumers began to accept coffee, due to economic conditions and other limitations, the training speed of coffee consumers in our city is far behind the development of coffee shops. Last year, about 30 new coffee and dessert shops opened in the new district, nearly half of which have now been transferred or closed. At the same time, the impact of international brands also makes the competition more fierce.

In addition, inadequate infrastructure also restricts the development of the coffee shop industry. For example, coffee beans, milk, lime and other ingredients sold in coffee shops are mostly from abroad, but due to the immaturity of cold storage and cold chain transportation, coffee shops can only purchase ingredients "a small number of times", resulting in an increase in costs.

Suggestion: turn crisis into opportunity and take advantage of the opportunity

Industry insiders said that the presence of international coffee brands in Luoyang can open up larger consumer groups and consumer markets, and create a stronger coffee market atmosphere. Local coffee brands not only need not be afraid, but can regard it as an opportunity to promote their own development.

Coffee shop consumption is not only product consumption, but also environmental consumption, the development of local brands should pay attention to the following matters.

First of all, it is necessary to form its own brand characteristics in style, including store decoration, themes, appliances and waiters' clothes.

Secondly, the quality of products and services can be improved by employing professional and technical personnel and strengthening training. In view of the low turnover rate of coffee shops, we might as well try to enrich the variety of products and increase consumption per table with high-quality products.

Finally, local coffee shops can also try to develop together in order to cooperate to reduce costs. Take lime as an example, at present, coffee shops only purchase the amount needed on the same day at a price of 7.5 yuan per kilogram, while a large number of purchases can be reduced to about 2 yuan per kilogram.

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