Starbucks increases financing for coffee bean producers

Starbucks' vice president said the company was investing billions of dollars to expand its business range, breaking the single model that used to focus on store operations.

In 2010, Starbucks raised $146 million from coffee bean producers. In the next few years, the company also plans to invest in the development of new coffee planting bases to provide agricultural economics and technical support to coffee producers.

Starbucks said that sales of Starbucks single-cup coffee are increasing in the United States, while the Asia-Pacific market has the same huge market potential.

Over the past 40 years, Starbucks has become popular around the world for its specialty handmade coffee and "extraordinary" in-store experiences. at its peak, several new stores opened every day. However, the global financial crisis has made the chain giant committed to store expansion aware of the risks of a single format. After a big setback and the tide of store closures, Starbucks took advantage of the 40th anniversary to transform and innovate with great fanfare, from single coffee to product diversification, from chain monopoly to consumer goods retail.

Starbucks signed a strategic cooperation agreement with G reenM ountain (hereinafter referred to as "Green Mountain"), a global leader in single-cup coffee machines, to join hands with Keurig single-cup coffee machines to impact the retail market of whole-bean packaged coffee products.

According to the data provided by Starbucks, just 10 months after its official launch in the second half of 2009, the international sales of Starbucks V IA T M coffee exceeded 100 million US dollars, and now it has set up more than 40, 000 sales outlets in the United States, Japan and Britain. Starbucks-branded packaged coffee is moving out of the store, and the store is beginning to enrich its products. In addition to traditional coffee products, Starbucks stores also offer tea, milk and other products. "in the future, Starbucks' business will be based on coffee and offer a variety of products

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