"Coffee Apple" is quietly setting off a technological revolution.

Blue Bottle, a famous coffee shop known as Apple in the coffee industry, is famous for its "anti-fast food, slow coffee". Many people have the impression that blue bottle is synonymous with good appearance and high quality, but they do not know that it always pursues perfection and more different possibilities in the "innovation" of the coffee industry. "

Acquisition of Perfect Coffee

There is no high-pitched advertising, and the rhythm of new product push is low-key and unobtrusive. But with foresight, he is always one step ahead of others. Back in February 2015, Blue Bottle acquired Perfect Coffee, a small coffee startup from the Bay area of the United States.

Blue Bottle has long set its sights on the "preservation and grinding" technology at the front end of coffee, and Perfect Coffee is the leader in this technology, and its technical director joined the Blue Bottle team as "chief coffee technology officer". Blue Bottle's forward-looking vision has constantly improved the technical chain of coffee "preservation and grinding", which has laid a solid product foundation for Blue Bottle to provide diversified product packaging and sales, such as flavor iced coffee, cold brewed coffee and so on.

Cold-soaked "black coffee" in cans

In March 2016, Blue Bottle launched 236ml's small bottle of cold black coffee. Cold brewed coffee can magnify the flavor and aroma of coffee, reduce the acidity and bitterness of the coffee, taste softer and more popular with consumers.

Abandoning the disadvantage of traditional high-temperature short-time sterilization, which harms the flavor of coffee, Blue Bottle grinds its own roasted coffee beans into powder and cold bubbles, and then passes through many times of filtration and technical treatment. Created this canned cold black coffee that is loyal to the original taste and easy to carry.

Coffee powder "Perfect Ground"

On October 4th this year, Blue Bottle launched a new product, "Perfect Ground", with packets of pre-ground coffee powder. It turns out that Blue Bottle found that many consumers, due to limited grinding and brewing technology, even if they buy high-quality coffee beans, the flavor after going back to brewing is very different from that made by professionals in the store.

After a year of efforts, the Blue Bottle technical team solved the technical problems such as "anti-oxidation and special sealed packaging" and preserved the pre-ground coffee flavor to the maximum extent. Let consumers at home, can also use high-quality coffee powder to make professional coffee. Another good balance has been made between convenience and quality.

Every time Blue Bottle develops a new coffee product, it will bring its own hot spot and cause a hot topic. It is precisely because of its attention to detail, technological innovation and the grasp of market consumption pain points, which is why we like this mysterious blue bottle.