Starbucks will launch takeout service for the first time. Baidu has a good chance of cooperation.

Mr. Zheng, founder of Lianxing Coffee, told Beijing Business Daily that the rise of local coffee brands has a certain impact on Starbucks, and at the same time, the main reason why some platforms that first use Starbucks as a platform for coffee delivery market to build their own brands after having certain experience and financial support is to avoid over-reliance on Starbucks. In his view, Starbucks itself and large delivery platforms will become the biggest threat to coffee delivery platforms, and the cooperation between the two will have a great impact on such platforms.

In addition, some industry insiders believe that although Baidu takeout and ele.me and other takeout platforms have Starbucks purchasing agency business, but once Starbucks intends to open its delivery business, in order to draw from the platform with the help of Starbucks brand influence, Starbucks will be the target of competition for all major platforms. The person in charge of Baidu takeout said that although the news has not yet been confirmed, it is certain that Starbucks will put forward high requirements on the platform in order to ensure the quality of service and product quality when choosing a takeout platform. "if the delivery business is carried out, more than 2000 Starbucks stores in China will assume the role of a takeout site, which will bring considerable order increment to Starbucks." Some industry insiders analyzed that.

In fact, some Starbucks-based coffee delivery platforms have begun to make a "de-Starbucks" transformation after obtaining a certain number of users and financing. Lian Coffee and Lianxing Coffee are two typical cases. At present, Lian Coffee has changed its name to Coffee Box, and Starbucks, which focuses on Coffee Box-branded coffee delivery business, has not officially opened its takeout business, while Starbucks stores already exist on major takeout platforms, while there are also some WeChat businesses that rely on purchasing Starbucks for takeout service fees in Beijing, Shanghai, Hangzhou and other places. Some analysts believe that although the current Starbucks delivery business is not Starbucks' initiative, the rise of delivery platforms that rely on purchasing Starbucks coffee shows that consumers have a great demand for Starbucks delivery. However, because it is not an official platform, it is difficult to guarantee the service quality of the Starbucks platform, which will have a certain impact on the Starbucks brand itself.