Market Analysis and Development Prospect of Fine Coffee in China

Market Analysis and Development Prospect of Fine Coffee in China

As coffee is widely known as a drink with a long history, coffee is being accepted by more and more Chinese people. Some data show that China's coffee consumption is increasing year by year, and is expected to become an important coffee consumer in the world. Today, Yunnan coffee produced in China's own land, with its noble quality and low price, will promote this trend, guide this fashion, become the Chinese people's own coffee brand, and have China's own unique coffee culture. The widespread acceptance of coffee will inevitably lead to the birth of cafes. It is said that the earliest cafes were born for religious reasons, but they soon evolved into places for people to draw and chat, a tradition that continues to this day.

As for where the world's first cafe was born, there are two main arguments: one is that it was born in the 15th century in Constantinople, the capital of Turkey (present-day Istanbul), where bridge is said to have been born; the other is that it was born in the shrine of Islam in the early 16th century.

But no matter where it was born, its significance goes beyond providing a place for people to drink coffee and chat.

As historian Ukes wrote in his most authoritative book, the Coffee World, "whenever coffee is introduced, it encourages the revolution." Coffee is the most extreme drink in the world. Caffeine stimulates thinking. Once people think deeply, they want to rebel, endangering the status of tyrants. "

His famous saying was first confirmed in the holy city of Mecca. People gathered in Mecca cafes to openly discuss politics and satirize those in power. Some sarcasm reached Berg, the young governor of Mecca at the time, who, in a rage, ordered the closure of all Mecca cafes in 1511.