Development Prospect of Coffee joining Industry
Second, what about the main types of coffee joining and future development trends? Market analysis, at present, most coffee franchisees in the mainland are business coffee shops, mainly business negotiations, couples dating, chess and card leisure, and the per capita consumption value is high, the time is long, and the age is older. In recent years, there have been a lot of coffee brands to join in leisure coffee-based, the main body to create "the third space of urban life", consumer groups for 18-35 years old white-collar fashion young people, this consumer group pays attention to enjoyment, leisure, advocate knowledge, respect for human nature and rich petty bourgeoisie sentiment, this part of the people's spending power is not very strong, but the base is huge, accounting for 30% of the population in China, and will increase year by year. On this basis, it is particularly important to open a cheap coffee shop to satisfy the coffee dreams of a large young fashion group.
Finally, choosing a coffee franchise is a good experiment for young people. Although at the beginning, there will be a lack of business ideas, but coffee joining headquarters will help you solve a lot of problems, all the decoration and ideas, can help you do in place. Let investors create a quality coffee shop that shines from the beginning. First, let's look at the demand and actual supply of coffee franchisees. Since the 21st century, with the rapid development of China's national economy, coffee shops in China have maintained a rapid growth for many years. With China's entry into WTO, foreign culture gradually poured in, more and more people began to like coffee, coffee represented by fashion and taste with fanatical hobby and pursuit. Coffee is no longer extravagant, China's coffee consumption market has a huge room for growth, joining a high-quality, low-priced coffee franchise shop is a good choice
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Starbucks, which has the best life in China, has come up with a new thing, 'tea'.
In addition to selling coffee, while improving the customer store experience, Starbucks also wants to build an extension in Space 4, launching Starbucks Tmall's official flagship store, e-star cards / gift cards and mobile payments. At the end of 2015, Tmall's official flagship store officially opened, realizing the docking of online and store experience, forming the Internet + coffee platform. June 20 this year
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China Coffee Network Hope Manor Colombian Coffee Flavor description Grinding scale treatment method
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