2016 Jing'an World Coffee Culture Festival opens with a luxurious lineup.

Nowadays, drinking coffee has become a way of life. After the establishment of New Jing'an, the coffee territory of Jing'an District has been further expanded. as the main position of Shanghai cafes, the forms of coffee shops in Jing'an District have become more and more diverse. various fashion brands, boutique buyers, florists, bookstores and so on have added coffee elements to their operation. Combined with this year's event, the organizers specially launched a coffee manual, detailing the characteristic coffee shops in Jing'an District and providing a guide for coffee lovers.

Of course, there are all kinds of discounts throughout the coffee culture festival. It is understood that in addition to on-site code sweeping gifts, some exhibitors have also launched promotional activities linked with brick-and-mortar shops, and coffee coupons for physical cafes will be available for on-site purchase of coffee products. Some cafes will offer discounts in the next few days. In addition, there is also a small "Jing'an, Please sit down" coffee chair collection exhibition, carefully selected seats from 20 cafes large and small in Jing'an District as installation exhibits, intended to use chairs as carriers to show the unique personality and overall appearance of Jing'an coffee culture.

It is worth mentioning that there is a booth at the scene reserved for the first Shanghai University Student Coffee Competition, and several groups of college contestants participating in the finals will simulate running a coffee shop in the past few days. to realize their coffee entrepreneurial dream in the outer circle of the main venue is the booth of coffee exhibitors, providing coffee beans, coffee products, coffee brewing and drinking utensils, coffee culture peripheral products and coffee matching food sales. Most of the booths provide on-site brewing and testing of coffee. Coffee lovers can drink coffee from different places, brands and types at one time, taste and compare the differences in aroma and taste of different coffee, and understand the impact of brewing skills on coffee.

In the middle of the meeting, there is a thematic interactive space, with coffee lectures and interactive salons on different topics every day. Among them, Hu Yuanzheng, the chief judge of the World Cup coffee brewer competition and a senior coffee maker, will open two special shows today and tomorrow to teach coffee lovers the professional knowledge of coffee. This coffee culture festival brings together coffee suppliers, boutique coffee chains, independent coffee shops, quality coffee bean suppliers and coffee surrounding manufacturers and other industry levels. Try to maximize the quality and culture of coffee in different aspects professionally. In addition to the Star Cafe, which mainly comes from Jing'an District, the organizers graciously invited the more well-known cafes in Shanghai to join. The "luxury lineup" of coffee exhibitors includes LAVAZZA, the world's veteran coffee general, NINETY PLUS, which leads the high-end quality of emerging boutique coffee beans, GABEE, the master shop of coffee champion, Mingqian Coffee, one of the earliest boutique coffee pathfinders in China, and MANNER, the smallest boutique cafe in moments.

In the outer circle of the main venue is the booth of coffee exhibitors, providing coffee beans, coffee products, coffee brewing and drinking utensils, coffee culture products and coffee matching food sales. Most booths offer on-site brewing and testing of coffee. Coffee lovers can drink coffee from different places, brands and types at one time, taste and compare the differences in aroma and taste of different coffee, and understand the influence of brewing skills on coffee.